A statue in Vico Equense, near Naples, commemorates the inventor of a type of pizza that went from being a commercial intuition to a major tourist and economic driver for the coastal town. On Via Nicotera, the statue stands in honor of entrepreneur Luigi Dell'Amura, founder of "Pizza a Metro," a tradition begun in the mid-1900s and now carried on by his children Francesco, Carlo, Rosa, Mario, and Lucia, along with their 15 grandchildren. It was christened by Andrea Buonocore. This year, the Vico Equense restaurant, where customers can enjoy a rectangular pizza cooked to their desired size, celebrates its 50th anniversary on the same street where the statue was placed. The mayor also pledged to name a street after Gigino, the inventor of pizza by the meter, which he patented in 1959. "Pizza by the meter," says Buonocore, "is Vico Equense and has social, economic, and touristic value. The brand is now known throughout the world, and in addition to Vico's natural attraction due to its environmental values and the sea, the gastronomic perspective associated with the restaurant is certainly also added." "Pizza by the meter," say the heirs of 'Gigino,' as Dell'Amura was known, "is now a business that seats 1600 and employs about 100 people. It is the only establishment with four wood-fired ovens, each 2.20 meters long, operating simultaneously. Over the years, we have expanded the restaurant and added new toppings to the pizzas: today we have 50."
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