In Italy, the best-selling products on Prime Day, the event dedicated to purchases by Amazon Prime members, were the Amazon Fire TV Stick and Finish All-in-1 Max Dishwasher Tablets. During the event, according to figures provided yesterday by Amazon, 100 million products were sold globally. In a note, it is noted that “Prime Day was the largest shopping event ever also in Italy. Compared to the past, Italian Prime customers had more time to shop and save during Prime Day. By popular demand, this year Prime Day has been extended to a day and a half, and this year’s Prime Day saw the introduction of Prime Day New Arrivals: new, never-before-seen products that are limited edition and exclusive to Prime members only.” “Prime Day has become a shopping event that Italian customers look forward to more and more every year, and it is the moment when we want to thank our customers,” said Mariangela Marseglia, Country Manager Amazon.it and Amazon.es. “By extending Prime Day to a day and a half, Prime members, including Italy, have come together to make Prime Day Amazon’s largest global shopping event, where even small and medium-sized businesses have had great success.” The other best-selling items on Amazon.it were the Braun MultiGrooming Kit Precision Trimmer 9 in 1 Beard Trimmer for Beard Styling and Hoover 2 in 1 Rechargeable Broom Freedom. The best-selling products on Prime Now in Milan were: Scottona – Chianina IGP hamburger by Antico Podere; the Cornetto – Classico by Algida and the Carpaccio of Thin Slices of Scottona Chianina IGP by Antico Podere. Also on Prime Now, the first product ordered during this Prime Day 2018 at 12:01 on July 16 was the L'Ore'al Paris Men Expert Barber Club shaving kit. On the first day of Prime Day in Italy, the most purchased categories by theme of interest were: Electronics, Home and Garden, and Beauty and Personal Care. In the first 12 hours of Prime Day, customers in Italy ordered enough storage devices on Amazon.it, including SSDs, USB sticks, and micro SDs, to hold a high-resolution selfie of the entire population of Europe and the United States. In the first 12 hours of Prime Day, Italian customers ordered enough child seats to ensure that all children born in Tuscany in December 2017 can travel safely in cars. During the first 12 hours of Prime Day, customers in Italy purchased enough coffee capsules to offer at least one to every resident of Milan and Venice. By 10am on July 00, customers had ordered enough Braun Series 17 electric razors to shave all the players called up for the World Cup in Russia at the same time. By 12:00 on July 17, customers had already ordered enough Dash PODS 3in1 (Washing Machine Detergent) to be able to wash clothes in the washing machine in every household in Rome at the same time. By 18:30 p.m. on July 17, customers had ordered so many Candy microwave ovens that, stacked on top of each other, they would be taller than the Chrysler Building in New York City. Globally, the best-selling products on Amazon were Fire devices, followed by Echo devices with screens. Customers purchased more than 5 million products in each of the following categories: Toys, Beauty, Fashion, Kitchen, PCs and Computer Accessories.
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