The wine sector in Italy, between trends and new dynamics

Say wine and the Bel Paese immediately comes to mind, a land where excellent grapes have always proliferated, giving life to high-quality wines recognized throughout the world. A sector that now represents an excellence that is framed in that definition that alone says it all: Made in Italy, a broad concept, much more than the simple words that compose it, and that for several years has been used to identify a high-quality product.
Wine has a strategic importance in Made in Italy, also from an economic perspective given that the value of the wine produced by our country exceeds 4 billion euros. Some more precise data? Speaking of production volumes compared to a world quantity of about 247 million hectares, Italy contributed with a production of about 46 million (data referring to 2017 and released by the International Organization of Vine and Wine).
In the last 15 years, consumption has also increased significantly thanks to the explosion of demand from so-called emerging countries: think of what happened in China where the demand for quality wines has exploded in recent years. All this brings a clear advantage to Italian wine producers, who have always been recognized as creators of excellence.
The growth of the wine market has also been significantly influenced by the spread of multimedia technologies and the ever-increasing use of the Internet to complete purchases. Today the concept of online wine shop: large companies, private producers, brands in the sector that network together, giving life to a multimedia business that is certainly not insignificant.
The penetration of online, in our country, on the total sales of wines is still a bit behind in our country but it is still growing steadily. Cultural factors and old habits still weigh: wine enthusiasts still want to physically purchase the product by touching it with their hands and, perhaps, savoring a sip first to taste the product. But e-commerce in this sector is starting to trace a clear sign that suggests that, in all likelihood, from now to the near future the road of the web will be increasingly beaten.
Furthermore, choosing the web brings with it some advantages, such as the possibility of purchasing artisanal wines that would otherwise be difficult to find on traditional markets; if we add to this the usual advantages of online purchases in terms of convenience and savings, the picture is drawn and it becomes evident how online wine shops are destined to grow further.