Online shopping growing but not in Noon. In fact, among the southern regions, e-commerce I like it but in-store purchases still remain a priority, even better if with nice ones personalized shopping bags, like those offered by the Gedshop portal.
Sondrio, here is the boom of online shopping
A recent study by the Italian Research Institute has drawn up a complete picture of the habits of Italians regarding online purchases. Alchemy. What does it highlight? That the Italian capital of online shopping is in the North and is Sondrio. Here, in Lombardy, the boom in purchases on e-commerce portals. Second place on the podium again for a large Lombard city with its extensive province: Milan. Third, instead, is the province of Verbano – Cussio – Ossola. More generally, looking at regional territories, they are characterized by a greater propensity for virtual purchases: Lombardy, Emilia Romagna and Tuscany.
Southern Italy prefers in-store shopping
With the exception of a few inevitable exceptions, in the South people continue to prefer in-store purchases to online ones. What emerges from the study? Puglia, Sicily and Molise they are still not very connected to purchases through portals, things are going better, however, in Calabria and Sardinia, which record online purchase volumes equal to those of Friuli and Piedmont.
How to pay when buying online
There is also a significant territorial difference in the types of payment chosen for purchases on e-commerce portals. In fact, among the southern regions, especially with reference to city, the most widespread methodology is the one that provides for the Cash on delivery payments. In fact, 45 percent of users opt for this solution. In the North, the percentage drops significantly: it is equal to 17 percent.
Campania queen of online gaming
But online you don't just buy clothes and bags. The market for online gambling-related purchases is also very strong. In this case, the lead goes to one of the southern regions: Campania. The 17 percent of active players online lives in Campania. This time the podium is all southern: with Sicily second and the Calabria third. Online casinos are the ones that attract the attention of this type of clientele. Online purchases in the field, the study highlights, simply reflect a trend that is also evident outside of virtual life. Slot machines and scratch cards, in fact, have the highest rates of use in these regions. Real life is reflected in the same proportions in virtual life.
Why people buy less online
The percentages of Southern users who play online deny the reasons of a technological gap underlying the difference in online purchase volumes. Why in the South people prefer to buy in stores? The reasons can be different, ranging from the competitiveness of prices compared to those in the North (where a significant gap between in-store and online purchases is more easily recorded), to the desire to maintain direct contact with the retailer. confidence and check, touching with your own hands, your purchases.
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