The data of 2018 bets confirm a trend already known in recent years. Italians are spending more and more on virtual casinos, the lottery and sports betting while the use of slot machines is decreasing. The economic commitment of 18,9 billion euros brought in 9,9 billion euros to the State, thus recording a 0,9% increase compared to last year. People of all ages use online sites and platforms for their bets, a list of which can be found on the site Sitiscommesse24.com.
The Italians' betting trend
In general, the gaming industry has become increasingly complex and competitive in recent years and only those who demonstrate a great ability to meet the needs of players manage to have their own space. The passion for gaming among Italians is in fact always growing, but the services requested are greater and it is important to give players certainty of information and professionalism. The turnover related to betting also affects the state coffers.
In 2018, the percentage of total spending on slots and video lotteries (VLT) remained unchanged compared to the previous year with 45% of total revenue. However, within this single item there is a decrease in slots and a rise in VLTs. The sector has been the subject of a specific political intervention with which a reduction of machines of about a third has been provided since April 2018. Last July, a new tax of 0,5% was introduced which completed the review of the regulatory discipline.
The online gaming system also represents an important item of tax revenue, but among the various games only Casino games recorded an increase of 22,6% in 2018, while the others are in decline.
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The sale of Scratch & Win tickets, on the other hand, remained substantially stable, grossing 9,1 billion, while Lotto grew with a collection percentage that increased by 6,9%. The 90-number game also recorded a positive sign, while Superenalotto, Winforlife and Bingo did not undergo any changes. The betting sector linked to horse racing is instead decreasing with a player expenditure of 138 million, while the virtual betting sector is stable. The exchange of bets between players, the betting exchange, has exceeded the figure of 1,1 billion euros, but the figure is rather low and therefore does not significantly affect tax revenues.
Google search and betting
Italians are increasingly using the Google search engine for all kinds of activities. As is the case every year, data on the most common searches performed during the past year has been made public. These include holiday destinations, events, celebrities, health issues, and recipes, as well as indicators that demonstrate a continued interest in gambling. Within the "tickets" category, which naturally includes events of all kinds—musical, sporting, theatrical, and others—the most frequently searched and requested item was "tickets." Lottery Italy. The five million first prize for a five euro ticket has whetted the appetite of many Italians.
The term Bingo, on the other hand, had a great surge only during the Christmas holidays and was mostly searched in Campania, Sicily and Sardinia. In March of last year there was an increase in searches for the words Million Day which were associated with other terms such as Lotto, SuperEnalotto, Lottomatica and Win for Life!. The most affected regions were Calabria and Sicily.
The term slot machine is instead linked to the Sanremo Casino with greater requests from Calabria and Friuli Venezia Giulia. Lotto has a stable search trend over the last year with greater demand in Campania, Sicily and Calabria. Among the associated queries are million day lotto, million day, millionday, million day extraction, and million day today. Italians also use Google to orient themselves in the betting sector, so this term has been searched with an almost stable frequency over the last year except between the end of September and the first days of October when there was an increase in demand. The reason is linked to the tennis player Marco Cecchinato who gave great satisfaction to Italians and many therefore, have bet on his sporting results. In that period in fact his name is the most associated with the term betting. The reference queries are instead the 2018 World Cup betting odds, the 2018 Italian elections bets and the 2018 Sanremo bets, thus confirming the passion of Italians for games of all kinds.
