The importance of being on the first page of Google: a guide to succeed in gaining the first positions on the search engine

Being on the first page of Google is extremely important because it allows our business to gain an ever-increasing share of visitors and, consequently, potential customers. This mechanism is actually extremely clear and simple to understand.

Let's suppose, in fact, that you want to know if there is a vegan restaurant in your city: what would you do? The answer is very simple: you would rely on Google to find out which vegan restaurants are nearby, clicking on the results that will appear from the first to the following ones (if this does not immediately satisfy your expectations and/or your curiosity).

This, therefore, makes you understand that the results that appear within each search on the first page are the ones that obtain the greatest visibility. For this reason, it is extremely important to ensure that your website is able to be first on Google, so as to have a greater chance of being clicked. But how?

If you are wondering how to improve the positioning of your website you should know that you have two options:

• Relying on an SEO expert who works for you so that you can get to the first page of Google, like Filippo Jatta of factor.it ;
• Put into practice some simple “do-it-yourself” SEO techniques firsthand, also thanks to the use of free tools offered by Google.

But which of these two solutions is the best? Let's analyze together the advantages and disadvantages of these two possible solutions.

On the first page of Google by relying on an SEO expert: advantages and disadvantages.

Without a doubt, the main advantage of this type of solution is the reliability of the result. If you choose a truly competent SEO expert, with proven previous results and an effective action plan for your site, in fact, the chances of success are decidedly high. Another advantage of this possibility is, moreover, the fact that relying on a specialist will save you time and energy.

The main disadvantage of this possibility, however, is the cost. Obviously, in fact, an SEO expert has his price and, being an extremely specialized sector, it can sometimes be quite high.

Do-It-Yourself SEO Techniques: Advantages and Disadvantages.

On the contrary, going “do it yourself” has the advantage of not costing anything at all, except for any guides available on the web (which, however, have very low costs). Another advantage of this second option is that by following your website first hand, you can learn the mechanisms that regulate SEO and make improvements in relation to your growth.

The main disadvantage of “do it yourself” SEO, however, lies in the fact that you will have to dedicate time, study and patience to the cause. SEO, in fact, is a real art and it is not easy to be on the first page of Google if you do not dedicate yourself with great commitment. If you do not have these characteristics, therefore, my advice is to give up immediately and rely on an expert