“Football has always been the sport that most excites and engages Italians, it ignites enthusiasm and plays the role of social aggregator. Entertainment, fun and passion are important elements for MSC Crociere, as well as some of the levers on which the company focuses to give its guests a unique experience. Based on this parallelism we decided to take to the field with the SSCN which represents one of the flagships of the Italian football scene”, comments Leonardo Massa, Country Manager Italy of MSC Crociere. The partnership mainly includes the inclusion of the MSC Crociere logo, as a second sponsor, on the official jersey of the team during all Serie A and Coppa Italia matches, visibility on the sidelines through signage and projection of the brand via LEDs on the sidelines. During the match, in addition, 30” audio spots and some videos on the big screens will be broadcast.
EDITORIAL TEAM
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