The online stationery sector in Campania has seen rapid growth in recent years. This is due to the rise in online consumption by Italians and a series of specificities that distinguish Campania e-commerce in this sector.
The three strengths that distinguish the Campania online stationery stores are:
- Quality
- Wide choice
- Affordable prices
Campania has a long tradition of papermaking. In recent years, the factories involved have been concerned with the production of eco-sustainable materials. Thus, in stationery shops, we find notebooks and diaries made with recycled paper. A paper that, thanks to technical innovation and research, remains soft and resistant. Campania has been able to combine the culture of the past with the challenges of the future, giving life to a first-choice offer.
Another reason why stores stationery and office supplies online Campania is loved by consumers and the wide variety of products available. The Nola interport and the entire Vesuvius production area guarantee a huge amount of wholesale stationery. In addition, the leading company in school products Colourbook is based right in Campania.
One of the reasons why people decide to buy low-end products online is precisely the possibility of being able to choose from many models. Often, local stationery shops, given the limited audience they can address, prefer to order those brands that have always sold over the years. They play it safe by offering the great classics of school products: Seven backpacks, Bic pens, Staedtler pencils and Colourbook diaries. They rarely decide to expand the catalog with new products that they do not know will be appreciated by the public in the neighborhood. An online stationery shop, on the other hand, can afford to bet on trends and tendencies, having a much wider audience at its disposal. In this way, the child who went crazy for the youtuber Favij can finally have the backpack he wants and the girl can go to school with her pencil case LOL Surprise. The rate of digital literacy and the use of streaming content platforms by the younger generation, leads to requests for designer products that are unknown to the offline world. Case in point are the diaries Be You! 2019 whose popularity is born thanks to Youtube, which are recording a very high number of sales in this period.
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Furthermore, by purchasing online you can easily compare brands, models and prices, in just a few minutes. It is easy, in this way, to find both the product that really suits us, and the one at the best possible price.
We come, therefore, to the third factor that is contributing to the rise of e-commerce of stationery in Campania: advantageous prices.
In Italy, there are significant differences between the north and the south. For example, in Lombardy, notebooks and diaries can cost up to 15% more on average. The same goes for cardboard and special papers, such as carbon paper or laser paper. For office supplies, the difference is even more marked. The binders for archiving spine 8, used massively by any type of office, cost an average of 3,50 euros in Campania, while in Northern Italy they are around 5 euros. Campania's stationery wholesalers offer low prices to retailers, who, in general, decide to maintain a lower margin to sell larger quantities. This is why anyone who finds themselves in a region where the average costs for these products are higher prefers to buy online. This is especially true for office e school.
For families who find themselves buying an entire school kit for one or more children, online stationery stores offer complete kits that allow you to save up to 30% on products such as backpacks, pencil cases and school bags. Furthermore, in this way, customers find themselves receiving everything they need for the school year at home without the stress of last-minute shopping at shopping malls. Shipping costs, therefore, are no longer a deterrent; the quantity purchased and the money saved exceed the shipping costs.
Online stationery represents one of the excellences of Campania that promises to become, in the coming years, an imposing economic reality at a national level.
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