Events, a new logo, an exhibition, collaborations with TV and radio, a book, and recognition for the top eleven in history: Lega Serie A is celebrating 90 years of the single-round championship. Nine months of initiatives to commemorate the most important moments in the history of our football. It kicks off this Sunday, the very day the championship was founded, October 6, 1929, with the projection of the "90" logo in all stadiums, along with an emotional video broadcast on giant screens. A "broad project," as Lega Serie A CEO Luigi De Siervo described it, involving five platforms. "Radio, with Radio Rai being the first to inspire us," the CEO explained in the presentation press conference, "and television with prime time broadcasts in collaboration with Rai, but also with the support of Sky, Dazn, and Mediaset. There are no exclusives; each broadcaster is a key player in creating a story." Work is also underway to access the Rai archives, allowing us to shed light on those memories that "we currently only hear stories about or read statistics about," says De Siervo. This wide-ranging initiative also includes the opening of an exhibition in late spring, a social media campaign, a dedicated app, the Championship Magazine, a Panini special, paintings by international artists, and the publication of a book at the end of the year. Starting in January, Rai Radio 2 will travel across Italy to showcase the iconic locations of the 67 teams that have shaped the championship's history over the past 90 years, and Rai Radio 3 will produce 20 podcasts featuring renowned writers who will recount their favorite matches. "In the basement of the Lega Serie A," De Siervo explains, "we found a work by Paolo Todeschini, a former athlete turned sculptor who played 200 games in Serie A and Serie B, led the 60 Olympic team, coached AC Milan in 61, and then coached the women's national team. Eleven copies will be made, dedicated to the top 11 teams of these 90 years." Representing the champions of the past during the presentation press conference were two icons of Inter and Juventus, Javier Zanetti and David Trezeguet, just days before the Italian derby.
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