Italians will spend €2 billion on New Year's Eve dinner. This is an estimate from Confcooperative, which notes that spending is in line with 2018. People are clinging to tradition, and one in two Italians will wait at home for the stroke of midnight to welcome 2020. For the fifth year in a row, Castelluccio di Norcia lentils will be sold out, demonstrating that Italians value tradition and superstition. The €800 million increase in the Christmas pay compared to last year (for a total of €36 billion) will not boost consumption, but will see Italians bulk up their savings and spend on travel. A portion of the Christmas pay will, as announced, be earmarked for savings (€9,1 billion compared to €8,8 billion last year). New Year's Eve dinners will showcase the excellence of Made in Italy food and agriculture. Five out of ten Italians will be waiting at home for the stroke of midnight to toast 2020. For the New Year's Eve menu, tradition trumps ethnic cuisine, with Made in Italy excellence taking center stage: clams and seafood for first courses (€90 million); fish for second courses (€380 million); meat, cured meats, and eggs (€490 million); wines, sparkling wines, and proseccos (€445 million); fruit, vegetables, and greens (€350 million). Pasta, bread, flour, and oil (€195 million). A platter of fresh and aged Italian cheeses (€95 million) will also be available. The rich dessert selection will round out the menu, featuring panettone and pandoro, first and foremost, along with countless regional sweet specialties (€360 million).
EDITORIAL TEAM
Choose the social channel you want to subscribe to