Larger smartphones with powerful cameras, TVs with OLED screens, laptops dedicated to gaming, gadgets that simplify life such as small household appliances or wearable devices that monitor health. This is the technology that consumers increasingly demand as they become “more informed, more digital and more demanding”. To draw a picture, in the days of the CES in Las Vegas, the largest consumer technology fair, is the analysis company Gfk who conducted a survey in 70 countries around the world. And he explains that in 2020 the market will have a growth of 2,5%, driven by smartphones and Asia. According to analysts, this year the world will spend over a trillion euros on purchasing technology. After a “turbulent” 2019, the spread of 5G will bring a plus sign to the smartphone sector, driven by China and emerging Asian countries. The first real innovations in this sector will be seen at the end of February at the Mobile World Congress in Barcelona. Gfk research explains that consumers pay “greater attention to convenience, health and environmental sustainability” even in the field of technological products and that they are willing to spend more “to simplify their lives”. In this regard, at CES in Las Vegas, in addition to the usual washing machine that automatically chooses the right program or the oven that offers recipes, a 'smart' door from LG with refrigerated compartments for couriers who deliver groceries to homes was seen. While Segway brought a chair to go around, with wheels and a cockpit that reaches a maximum speed of 38 kilometers per hour. An idea that seems to have come out of the movie Wall-E, in which some characters move only on floating chairs, a comfortable system that has however made them obese. Companion robots are also gaining ground: like Ballie, a ball with artificial intelligence on board that can control the 'smart' home and warn us if there are problems; or Neon, a clone of a human being with whom we can interact thanks to a screen. Both are Samsung solutions. Aside from the many gadgets that are a waste of time (the waste bin that closes bags by itself and the pillow that moves the head of someone who snores), the main attraction at the Nevada fair were TVs, which according to Gfk, in 2020, especially those with OLED screens, will be in demand (+19%). In this field, LG and Samsung are battling it out. The first brought to CES a TV that hangs from the ceiling and unrolls downwards. The second has developed Sero, a television that rotates vertically, thus following the use of social media. This year too, the most interesting slice of news in Las Vegas is in the automotive and mobility sector. Hyundai announces it will make flying taxis with Uber and, surprisingly, Sony starts designing cars and challenges Tesla on electric. More technology and more connections, however, increase the risk of cyber attacks. Ironically, just as CES was underway, news broke of an attack on public infrastructure in Las Vegas. “We avoided a devastating situation,” the City Hall wrote on its official Twitter profile.
EDITORIAL TEAM
Choose the social channel you want to subscribe to