To realize an SEO analysis for the website (find out more about www.gianpaoloantonante.it) you can use free tools, which are particularly easy and intuitive to use.
These are operations necessary to check the health of the site and, in case of problems related to it, to resolve them in the most effective way.
Site Health Check
The first operation to be performed is represented from site analysis both from a technical and SEO point of view.
To this end, you can consult the "Google Search Console" panel, which offers a series of useful, free information that allows you to monitor your site, highlighting any 404 errors responsible for its poor visibility.
Useful information can be found in the sections:
- look in search, for HTML improvement;
- search traffic, for manual actions;
- scanning, for scanning errors, which should never exceed 5%.
A free application that proves very useful for technical analysis of the site is "Xenu," which is used to scan all pages. The most important information provided concerns their complete list with Title and Description and the possible presence of broken links (to be replaced or deleted).
"Web Gnomes", available upon request by sending a PDF, offers an option (Free SEO Analysis) that can check the status of SEO optimization, providing a score on its quality and suggesting possible solutions.
"SEO Site Checkup" allows you to quickly check each individual page, highlighting any issues that need fixing.
Site Speed Analysis
For the purposes of positioning on search engines, one of the main factors is loading speed, as a slow site is significantly penalized.
With "Gtmetrix.com" you can view the site's score, whose percentages are highly indicative of its speed, which should exceed 75%.
The other free tools Tools that allow you to analyze speed are: "Pingdom Website Speed Test" and "Google Page Speed Insights", which provide a score for the site.
To function well, a site must not be slower than that of its competitors, since in this case they would have more views.
Keyword selection
To select keywords in the most correct way, it is advisable to use a planning tool offered by "Google Adwords", which is perhaps the most used means for selecting the keywords for which to position the site.
Means Google Ads it is possible to obtain numerous indications both quantitative (number of monthly searches for keywords) and qualitative (type of keywords most used and their degree of competitiveness).
"Keyword.io" displays lists of all keywords related to the one entered in the search field, providing valuable additional information.
Long Tail Keywords Selection
Used by users who intend to carry out very specific searches, long-tail keywords are numerous and consequently have a lower search volume, counterbalanced by a higher conversion rate.
"Uber Suggest" suggests a list of keywords related to the one entered in the search bar, with obvious advantages.
"Answer the Public" is a free system focused on finding Informative keywords, used by users who are starting to learn about a product or service that interests them.
Identification of the competitors' positioning keywords
Using "SemRush," a paid tool that requires a free trial after the first 7 days, you can view competing sites, analyzing the keywords they rank for on search engines, and highlighting which are the most interesting and effective for overall traffic.
- SEO optimization
"Internet Marketing Ninja Tool" offers a free audit of your site's pages, allowing you to improve its usability and correct any management errors.
- Backlink Analysis
The function of external links that point to your site is an extremely important operation for SEO positioning, especially for evaluating the level of popularity of the site itself, monitoring the competition.
"Backlinkwatch.com" is a free service that is rather slow and not very advanced, but still very valid.
Using MOZ's "Open Site Explorer" you can, after inserting a link to a site, find out all the backlinks referring to it.
- Checking the positioning of the site
To find out the position of your site, it is advisable to consult "Serps Rank Checker" which, after entering a KW, offers the opportunity to view the positioning on search engines.
- Penalty control
Whenever a site disappears from Google, it's often been penalized by its algorithm; using "Panguin" you can check any penalties incurred.
Traffic Analysis Tools
On a monthly basis it is always advisable to read the site statistics, to understand if the operating and management methods are correct or need to be modified.
Using the free service "Google Analytics"you gain access to a whole range of useful information relating to the number of visits, the type of traffic (direct, paid, from reflashes, via social media), geolocation, the pages of greatest interest, the time spent on them and conversion tracking.
By using all these tools properly and correctly, it is possible to significantly improve a site's functionality and consequently its visibility on search engines.
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