La Corporate video production It has proven to be one of the most valuable marketing formats available to small businesses, mid-sized organizations, and large corporations today. Advertisements, tutorials and customer testimonials have a much more pronounced effect when delivered in video format..
Marketers without extensive experience in video production typically have to choose between hiring an expensive video production company and attempting to produce marketing materials on your own. Until recently, going solo meant investing thousands of dollars in equipment and software and spending countless hours trying to use it.
Now, however, Marketers can access cutting-edge tools and expertise without having to pay the highest prices. Learning how to create a marketing video on a budget has never been easier, thanks to the availability of talented freelancers and a variety of subscription-based services that cover the most difficult aspects of the craft.
What does it take to create a marketing video?
In this two-part blog series, we'll cover everything you need to know about creating a video, build trust, collect data, and implement a video-based video marketing system that delivers results. Learn how to use video to qualify sales leads, learn about your prospects, and energize your social media marketing efforts.
It might interest you
Create a solid production plan
Your Video Marketing Strategy won't get anywhere without high-quality content. Your prospects have questions they want answered, and your video content is the first place they'll look.
Creating a high-quality video can be challenging. If you don't have a lot of video production experience or enough in-house resources to create a compelling clip, you will encounter obstacles. Fortunately, there are many ways to make great video content without spending a fortune on a professional production company.
Delegate tasks
First of all, take an objective look at your videography experience and determine what you can and can't achieve on your own. Your video marketing strategy will require delegating some tasks to others. The essence of high-quality, low-budget video marketing is the process of intelligently delegating these tasks.
Here are the things you will need to incorporate into your production plan before shooting your first video:
- Scripting: Video production is a creative endeavor. You'll need to start the pre-production process by identifying where those creative ideas will come from. Each type of video requires a different approach: a luxury video ad shot on location at a tropical resort requires a completely different approach than an interview with your CEO. Your editorial team will be responsible for developing ideas that fit your budget and marketing scope.
- Equipment: Once you have an idea of the type of video content you'll be creating, you need to acquire the right equipment. Purchasing equipment may be out of the question for marketers on a budget. Renting hardware for each individual service might be easier to get started with. Below, we've outlined what a basic kit should include.
- CrewEven the smallest video production team relies on a few crew members. At the very least, you'll need to delegate a camera operator and a sound engineer. If you're shooting indoors, you'll likely need a gaffer to set up video-compatible lighting as well. These people should be experienced, or you risk having to schedule costly reshoots after someone discovers a video, audio, or lighting error during post-production.
- Talent on screenOnce you have a script ready, you'll need to identify who will actually appear on screen. Many corporate video marketers focus on their clients' employees, especially when hiring professional actors is beyond their budget. Be sure to pay close attention to potentially unrecognized talent: your charismatic sales team leader could be the perfect face for your production.
- Software expertiseVideo editing is part of post-production and is a software-driven discipline that requires years of experience and significant processing power to be effective. These skills and resources are generally not part of a marketer's core competencies, so it's often best to entrust this task to a freelancer.
