Instagram Reels is the new "Tik Tok" and it's almost ready. The Facebook subsidiary is accelerating testing to be ready in case the Tik Tok app is blocked in the US.
Instagram Reels is the new function of the famous social network currently in the testing phase which should fill the possible void left by TikTok with a practically similar service always based on the combination of music and short 15-second video clips.
Given the troubles of TikTok Seems to Have Its Days Numbered in the US Instagram is preparing to take over its legacy as soon as possible.
As previously reported by NBC News and then confirmed to TechCrunch from Instagram itself, the new feature is ready to land in the United States starting from the beginning of August and it could come soon also in other 50 international markets.
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Obviously the most significant launch should be the American one precisely because of the problems related to the request for suspension advanced by the White House.
Trump's potential ban on TikTok could significantly boost Reels' adoption rate, while for many users in the other 50 markets it will simply be a matter of a new tab in the crowded list of features related to stories Instagram.
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