Instagram reels is the new “Tik Tok” and it's almost ready. The Facebook subsidiary is accelerating tests to be ready in case of a block of the Tik Tok app in the US
Instagram Reels is the new feature of the famous social network currently in the testing phase that should fill the void left by TikTok with a practically similar service always based on the combination of music and short 15-second video clips.
Given the troubles of TikTok which seems to have its days numbered in the US , Instagram is sharpening its weapons to prepare to take over its legacy as soon as possible
According to what was first reported by NBC News and then confirmed to TechCrunch by Instagram itself, the new feature is ready to land in the United States starting from the beginning of August and could arrive in another 50 international markets shortly.
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Obviously the most significant launch should be the American one due to the problems linked to the suspension request made by the White House.
Trump’s potential ban on TikTok could significantly boost Reels adoption, while for many users in the other 50 markets, it will simply be another tab in Instagram ’s crowded list of Stories features.



