The online casino sector is coming off a record first half of the year. Thanks to Covid-19, a large percentage of Italians have started playing online, helping to change the hierarchies between the AAMS circuit casinos. 888Casinò is doing great.
It will be a 2020 to remember, for the world of Italian online casinos belonging to the AAMS circuit. Starting quietly, the real engine of the Italian gambling world has distinguished itself well precisely in the lockdown period, recording a truly remarkable turnover. A situation that, from March, has been confirmed throughout April, May and now also June, with data that speak unequivocally. According to the data provided by Agimeg: spending at online casinos was 98,6 million euros, +57,8% compared to June 2019 and yet far from the over 105 million recorded in May. The online casino segment traveled, in the first half of the year, with a total increase of 37,1% compared to the same periods taken into consideration in 2019. This will probably not be enough to revive the turnover of the entire gambling sector, which should only stabilize from next November, but for online gaming it is a noteworthy result.
RECORD-BREAKING APRIL
As anticipated, the most prolific month for Italian online casinos was April.
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THE SUCCESS OF 888Casino
888Casino is one of the strongest brands in the online gambling sector, operating on the market for over fifteen years and for almost a decade, since 2011, in Italy. Its online platform focuses entirely on casino games, unmissable on the portal to the point that in 2013 the operator received the award for best online casino from EGR Awards. Professionalism, effectiveness and efficiency, in addition to partnerships with some of the most important software houses in the world, have made 888Casino a cult among players. Furthermore, over 250 of the titles present on the platform are produced in-house. In terms of security, the company uses the SSL digital encryption system, applied to all transactions made, a sign of great solidity. At the time of registration, the casino offers both welcome bonuses and first deposit bonuses, all in compliance with Responsible Gaming policies.
As of today, the market share is 6,84%, with an increase in interest in the last period and a constant organic traffic in the last quarter. Also growing are the loyalty parameters such as page views, average visit time and bounce rate. Much of the credit for this data goes to the iOS and Android apps. which confirm 888Casino among the best and most interesting products on the Italian scene.
