Who is the founder of Facile.it?

Founder of easy.it who is?

 Alberto Maria Genovese is known as the founder of Facile.it, the famous digital platform founded in 2008 with the aim of revolutionizing the insurance and financial rate comparison sector in Italy. 

Often described by the media as the king of startupsGenovese has been able to lead numerous modern companies towards particularly important goals, leading them to reach billion-dollar valuations in a very short time. Currently, after having gone through a deep and dramatic personal crisis linked to the drug addiction, his figure emerges as a complex example of resilience, capable of combining human and professional redemption.

Alberto Genovese's academic background

His solid academic background has very solid and deep roots; in fact Albert Genoese He graduated with honors in Business Economics from the University Bocconi di Milan, a true institution of Italian finance. 

He subsequently improved his international profile by obtaining a MBA at INSEAD of Fontainebleau, France, then completing his education with Executive Education programs at the prestigious and well-known Harvard Business School in BostonThese elite courses of study, informed by the strategic vision typical of the Harvard model, provided the fundamental analytical foundation for his ascendant career in the global tech startup scene, becoming a point of reference for many young people aiming for excellent personal fulfillment.

The birth and success of Facile.it

The Facile.it business project began in 2008, after an important experience gained by Genovese in eBay as head of divisions Motors and New BusinessesInitially launched under the name Assicurazione.it, the platform has experienced very rapid growth in the digital market, coming to employ over 350 collaborators and attracted capital from major holding companies close to the Berlusconi family. A few years later, in 2014, the company was sold to Oakley Capital for over €100 million, establishing Facile.it as one of the first and most iconic Italian services born under his initial impetus.

Further ideas and the title of King of Startups

In addition to the success of Easy.it, Genovese gave birth to Prima Insurance, a digital agency operating successfully in Italy, Spain, and the United Kingdom, which has achieved significant status with an estimated valuation of approximately one billion euros. His enterprising spirit has also led him to launch Brumbrum, an online used car dealer later sold for 80 million, and actively participate in projects such as Abiby e ZappyrentThese serial achievements have definitively earned him the nickname of the king of startups, having personally contributed to the creation of two significant and present companies in the Italian economic landscape.

The negative phase and the fight against drug addiction

While this personality's life is full of great achievements, there are also less bright periods. In fact, between 2019 and 2020, Genovese's upward trajectory was dramatically interrupted by a dark period dominated by a serious form of drug addiction. The systematic abuse of substances such as cocaine and ketamine at private parties dragged him into a spiral of extreme and self-destructive behavior. This spiral led to several incidents of violence against women, for which he faced three major legal proceedings. Arrested in 2020, the entrepreneur openly declared to prosecutors that the authorities' intervention represented his true salvation.