A new market segment is gaining increasing visibility: technologies enabling the creation of virtual avatars. Many companies, especially in Japan, are investing tens of millions of dollars in "virtual talent" and creating talent agencies to manage these avatars.
It's a movement that raises significant questions—it could change the way we advertise and the way we interact with technology. It could even let us live forever.
To better explain what these avatars are, just think of the normal vloggers we already know: the contents of the pages are very similar, but the avatars are fictional characters that have the voice of a person. They are also called VTubers.
They've become so popular now that there's not even a simple way to measure exactly how many VTubers there are.
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There are also examples of vloggers turned into VTubers: like Ami Yamato, a lover of Starbucks, who goes around London hanging out with ordinary people.
There is no doubt that a new industrial sector has been born. And the world of applications to which VTubers can lend themselves is truly limitless.
How will major brands and global market giants react? This is a difficult question to answer.
For example, we know that many YouTubers are considering switching to a virtual counterpart that would greatly lighten their workload. But even gambling sites, such as spikeslot.com with the free slot machines could see their performance improved by taking advantage of a specialized avatar.
