Become who you want: GoDaddy campaign aimed at Italian entrepreneurs kicks off
Digital Business: Become Who You Want with GoDaddy. Tips, Tricks & Tools for Small Business Owners
Digital as a training opportunity and strategy to overcome the crisis and reach new goals, this is the message intended for small entrepreneurs of the new GoDaddy claim “Become whoever you want”. Especially in a difficult situation like today's, in fact, digital tools can prove essential to transform your dreams and business goals into reality: from the creation of websites to services to optimize marketing and maximize web security, there are many tools and solutions to respond to the challenges of 2021.
For this reason GoDaddy has created a new strategy to continue supporting small Italian entrepreneurs, so as to provide both the ideal tools to boost their digital business and a series of tips to become experts in the digital sector. The GoDaddy School of Digital, founded in 2020 and ready to restart with a new look in 2021, aims to offer completely free training for Italian entrepreneurs: thanks to the collaboration with experts in the digital sector, fundamental notions are provided to grow their business on the web. In fact, companies do not only need IT tools, but also adequate training to use them at their best and optimize their processes. In parallel, the Punti di vista column continues, which offers contributions and insights created by some of the best professionals in digital marketing, retail, personal branding and more.
Running a business presents you with constant obstacles and challenges, and you often need drive and motivation to do better and achieve new successes. GoDaddy Talks and GoDaddy Stories are the perfect opportunity to get inspired by success stories and the experiences of Italian entrepreneurs who, by combining determination and digital tools, have achieved ambitious goals by overcoming those obstacles and seizing precious growth opportunities in those challenges.
The goal of the "Become Who You Want" campaign, also explained in a launch commercial, is evident from the words of Gianluca Stamerra, GoDaddy's Regional Director for Italy, France, and Spain: "Our goal is to support Italian micro-entrepreneurs in moving forward during this challenging time, helping them reinvent their identity through digital tools and take their businesses online. With this new campaign, we want to show them that, now more than ever, digital tools can make a difference, helping them become who they want to be and reach their full potential. To achieve this, we will showcase examples and stories of resilient Italian entrepreneurs who, by digitizing their business model using GoDaddy's tools and people, have succeeded despite this challenging period."
