Coca Cola Hbc, in Marcianise the innovative KeelClip packaging system, entirely recyclable, in FSC paper from a responsible supply chain
Coca Cola introduces KeelClip™ technology to the Italian market, an innovative packaging system, made of FSC paper from a responsible supply chain and 100% recyclable, which allows to completely eliminate the plastic wrapping from multipacks of cans, reducing CO50 emissions by 2% and saving 450 tons of plastic per year.
SMarcianise factory (CE) is the first plant in Italy to have started production thanks to an investment of 3 million euros, a choice that underlines its strategic role for Coca Cola.
Already today all the plastic, glass and aluminium packaging used is 100% recyclable and partly already made of recycled material, with KeelClip™ the company also focuses on the so-called secondary packaging, that which is not in direct contact with the product, confirming Coca Cola's commitment to the environment.
An increasingly important reality in Southern Italy
This is one of the most technologically advanced solutions in the management of multiple packs, a system consisting of a paper upper part that attaches to the cans and a central part that stabilizes the package.
"Over 50 million euros have been invested in the Marcianise plant in innovation and sustainability in recent years, KeelClip™ is just the latest in a series of long-term projects that have seen the plant become an increasingly important reality in Southern Italy" he has declared Cyrus Grieco, Plant Manager of Coca Cola HBC Italia in Marcianise.
"We want to be an example of how we can contribute to creating an increasingly circular economy, thanks to an increasing quantity of recycled plastic in packaging and the reduction of raw materials in packaging."
Inaugurated in 1974, the Marcianise plant is the company's largest production site in Southern Italy with 3 production lines and over 210.000.000 litres produced annually between Coca-Cola, Fanta, Sprite and FUZETEA in glass, PET and can formats.
The main investments in recent years have included the installation of a high-speed line producing 120.000 cans per hour, the activation of a photovoltaic system and the installation of new, latest-generation machinery for direct bottle blowing.
The plant also has a cogeneration plant, inaugurated in 2016, to produce energy, heat and chilled water, which allows for a reduction in emissions and an increase in energy efficiency.
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