Online Market: Here are the products and services most requested by Italians in the Covid era

With the Coronavirus our habits have changed in part, thanks to the discovery of new solutions offered by digital services. One of the most important trends has been the food delivery boom, with the growth of ready-made meal delivery platforms such as Deliveroo and Just Eat. Today, in just a few minutes, you can have any type of dish delivered to your home, from the creation of a starred restaurant to the selection of sushi and sashimi from a Japanese restaurant.

Obviously among the digital services most requested by Italians in the Covid era there is online gaming, where there is a Record growth for mobile gamingAccording to Sensor Tower, mobile games generated $2021 billion in revenue in the first quarter of 22,5 alone, up 25% from the same period in 2020.. This is a considerable figure, considering that last year's total turnover was 80 billion dollars.

Meanwhile the market is flying audio and video streaming, with a report by Ernst & Young indicating that the sector is worth over 100 billion dollars, with a potential to double within the next 5 years. After all, just look at the operation carried out by Amazon, with Jeff Bezos' colossus that bought MGM for 8,45 billion dollars, laying the foundations to strengthen the content of Amazon Studios and launch the challenge to Netflix.

What are the most popular online services and e-commerce portals in Italy?

Among the most visited e-commerce platforms and sites in Italy there are several online betting portals, in fact in the top 20 appear the best betting sites such as, for example, Sisal, Snai and Lottomatica.

Of course the first portal in our country is Amazon, the undisputed protagonist of the e-commerce sector with over 62 million users, followed by eBay with less than half of the unique visitors.

In third place is the online store of Zalando, the first fashion web-shop with more than 10,5 million users, able to precede well-known e-commerce sites such as Mediaworld, Ikea and UniEuro. After the collapse of tourism, Booking.com is only in seventh place, with the strong growth of Airbnb which climbs to 17th place, after the success of the listing on the Nasdaq of the New York Stock Exchange, thanks to the increase in online bookings of private vacation homes as an alternative to traditional hotels and B&Bs.

They close the top ten of the most visited sites in Italy in the e-commerce sector Leroy Merlin, ManoMano and IBS, After which we find Microsoft, Apple Store, ePrice, AliExpress, and Euronics, while between positions 20 and 30 there are many online fashion shops, with brands such as Nike, Zara and Yoox.

Sports and fitness training, between online and outdoor

The health crisis has changed habits of people, bringing out the desire to get back into shape and improve their health.

Spending many days at home, or working all day at a smart working station, is not good for your physical and mental well-being, which is why it is not surprising that desire to train, exercise outdoors and try new disciplines to take care of yourself.

According to the latest report from the American College of Sports Medicine, the main trend of 2021 is thevirtual training online, a workout done alone at home or outside with the support of an online coach. Another trend is the SmartWatch, wearable electronic devices that have become essential for practicing any type of sport, from running in the park to swimming, with the possibility of choosing between wearables of every type and price range.

Of course theoutdoor activities It is preferred over indoor training, both at home and in specialized facilities, furthermore people tend to prefer full body activity, that is, one that trains the whole body at the same time.

Also growing are the high intensity workout, made famous by the success of disciplines such as spinning and crossfit, while sport is also increasing among the over 60s and the demand for qualified personal trainers to train correctly.