The latest Digital Report published by Hootsuite provides us with important and interesting information regarding human behavior regarding technologies and internet connections. Italy has also been included in the analysis and one figure immediately catches the eye, and that is the number of smartphones, which exceeds the number of inhabitants by 128%: 76 million against 59 million residents on the Italian peninsula. One of the elements that has most influenced the growth of digitalization is certainly entertainment, which has made every smartphone, laptop or tablet a screen to watch films and TV series, follow a recipe or take a refresher course, or play games like on rabona casino between poker and other games of chance and otherwise.
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The valuable information contained in the aforementioned report provides us with other very interesting data that help us understand the extent of the digital phenomenon. An average of six hours are spent by a connected user among the over 50 million Italians who surf the internet every day, browsing sports information or surfing social media. Of this time, almost two hours are dedicated to watching live or on-demand content. Streaming has allowed the growth of another sector, that of online gaming: in fact, on sites like rabona casino it is possible to take advantage of a series of opportunities that were unthinkable until a few years ago. Let's just imagine for a moment the live games or poker tables with real croupiers. For this reason, the connection time dedicated to these entertainments rises to almost 2021 minutes in 50, placing third behind multimedia content and social networks among the preferences of Italians.
There is no lack of information and training
As is well understood, entertainment is the motivation for the use of mobile devices and the Internet for the majority of Italians. Obviously, among these there are certainly those who use all digital means to work, or to train. In fact, remote working is increasingly becoming a trend, for example, a method that has been applied by several private companies, and which since 2019 has also become common practice for many Italian administrations with smart working. Training, as we were saying, is also one of the new frontiers of digital thanks to streaming and so both public and private universities, but also training centers and platforms can now deliver their courses completely remotely. This obviously meets the needs of all those who work, or who in general have little time to train.
Focusing on the numbers relating to online gambling, a sector that is absolutely among the protagonists of the new economy, we see that just taking into account Naples and Milan, the regular players are almost two million. The total spending of Italians on online gambling in 2020 was over one billion euros with casino games playing the leading role, recording a +42% compared to the previous year. Even by peeking at other data we can realize the extent of the digital gambling phenomenon: national horse racing, for example, loses 13%, while virtual betting records a +144,7% compared to 2019.
