Numerous studies have been conducted on the behavior of online users, and in particular, eye movements have been studied while individuals surfed the Internet to analyze their habits. The result is curious: from the studies it is clear that each user tends to focus their attention on a region shaped like the letter "F".
From studies of this type, it has been understood that the more one flows towards the fondo of the site, the more users simply tend to to scan the contents and to read the texts superficially. For this reason, when one intends develop websites, the important thing is always to put the information more import anti atstart: this simple, yet fundamental rule is taught in most of the courses for web developers, such as the one offered by aulab, which in a few months allows students to learn to master the tools suitable for this type of work.
Often the mistake that inexperienced developers make is to build websites without taking into account the habits and behaviors of users.
Text captures much more attention than images
As far as the images can be belle, the reality is that most of the people not si lingers not even a moment to save you. For this reason, any important message that you want to convey must be inserted through a text, because if it were presented through an image, it would risk going unnoticed.
Users start looking at sites from the top left corner
Typically, users' attention is initially focused on the top left and then continues following the pattern in the shape of the letter "F".
People ignore ad spaces
Most of the time, users tend to ignore The spazi dedicated to dealer, and are often also considered as a hindrance in the flow of the text.
Users only scan the bottom parts of websites
From the moment the single user starts to slide downwards, it is very likely to make a speed reading of the texts, without dwelling too much on the individual words.
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To get the best possible result, it is advisable highlight le passwords most important, use bold, divide well into paragraphs and give a title and summarize content to each of them. These measures are also very useful with regards to the positioning on engines di Research.
Short paragraphs are preferred over long paragraphs
Usually, users' attention drops after a few seconds: a very long, dense text without pauses bores the reader, who instead manages to follow un short speech e concise with greater ease.
Fancy characters are ignored
As cute and friendly as a font may seem when creating a website, it often turns out to be a bit boring later on. difficult da decipher and causes users to lose their already low attention span.
Large images attract more attention than small ones
When using photos on websites, it is important to ensure that they are notice and leave one good impression. For this reason it is good to use large images and maybe even to mention since text something about them.
Titles are essential
To attract attention it is also very important to use titles to the point, that describe well what you want to convey and that they are not too long, but that they are effective. In fact, people often they only read i titles, and once you find something that interests you, then they delve deeper la reading, otherwise they move on, scroll down the page, or change sites.
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