Castellammare di Stabia chosen among the cities chosen by Lavazza to promote its brand but also to explain the typical Italian breakfast which always includes coffee.
The well-known Piedmontese company producing coffee he shot one of his first spots of the new advertising campaign in Castellammare.
The advert is obviously focused on coffee and breakfast, in this case Neapolitan, with sfogliatella all in the Stabia setting, and starts in municipal villa where Rod meets his friend from Castellammare who invites him to have breakfast. Inside the clip some glimpses of the Old Center, the panorama with Vesuvius in the background but also the fountains of theMadonna's water at which the two actors “cool off”.
And of course Lavazza coffee prepared in old style with the classic machine Cuckoo sipped on a terrace in the old town of Castellammare with the Vesuvius.
The spot, filmed entirely in English, was published on August 9th and has largely exceeded 740 thousand views on YouTube and is the first in order of publication in the program. The Breakfast Hub promoted by the company known internationally for coffee production. Then there are Milan, Lecce some Tokyo, Sydney. In short, a nice advertisement for Castellammare inserted in a commercial that went around the world.
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