alfonsino is lively, fast, reliable and very Italian. These are in fact the key words that guided the construction of the spot created for the platform delivered made in Italy specialized for small centers, from the Palermo production house JustMaria.
Connoting the brand with Italianness and differentiating itself from well-known competitors. The result is a dance of images, often surreal and frenetic, between the bars of the Italian rapper Clementino.
The spot is inspired by typical Italian advertisements of the 90s where jingles, colors and editing work together in unison to capture the viewer's attention.
Moreover, the text of the spot was entirely conceived by Clementino himself and not written through artificial advertising technicalities. The rapper did not limit himself to lending his image to the company's advertising but was the protagonist of the entire creative process. In short, his talent was given carte blanche.
The success of the spot, which is halfway between a music video and an “old school” advertisement, demonstrates how the logic of marketing and advertising should, from time to time, give way to pure creativity, fun, the desire not to take oneself too seriously and to communicate lightheartedness in a sincere and not overly constructed way.
Among the curiosities, by activating the subtitles in the full version of the video, there is also a discount code that appears at 00:22. This was a further element that contributed to making the creative product created original and unique. The video spot, lasting 40 seconds, has already been launched on YouTube and on the company's social channels.
Article published on 16 September 2021 - 12:42
