The importance of TripAdvisor for tourism activities: the dedicated course by Marco Valentinsig
You have undoubtedly heard of it at least once in your life, but perhaps you do not know how important it is for the impact it has had on the Italian tourist market. We are talking about TripAdvisor, a one-of-a-kind tool that has pushed many entrepreneurs to use it appropriately to increase their profits and increase the popularity of a brand.
TripAdvisor History: How It Changed Tourism
As of today, TripAdvisor has approximately 350 millions of visitors unique per month, and over 320 million reviews that concern, in addition to restaurants, mainly accommodations and hospitality facilities. We are no longer talking about a site, but a real community that involves many users every day, who want to express their opinion about a facility and, on the other hand, want to look for one that is suitable for their needs.
The idea for a site of this kind came to Stephan Kaufer, way back in 2000. The American had the intuition of wanting to try to support travellers before booking a holiday. And, of course, we all know how it went. The growth of the platform has been constant and undaunted: over 47 countries involved, in Italy alone there are almost 6 million users active every month.
The evolution of tourism in recent times is certainly closely linked to the review system that TripAdvisor has brought forward. Today, the information that can be found on the site about the various structures is extremely detailed and useful.
TripAdvisor Basic Business
Precisely for this reason, companies, whether small or large, have begun to understand how crucial it can be to work to increase popularity on this site. There are more and more entrepreneurs who decide to undertake the course of TripAdvisor Basic Business, targati Liked, which is able to provide not only the foundation for the success of one's business, but also act in a thoughtful and cautious manner.
The idea came from the mind of Marco Valentinsig, who has a consolidated experience in the sector. The latter was able to understand how the drastic collapse of tourism, due to the pandemic, could only be seen as a way out through an activity of support for entrepreneurs. An original idea, outside of advertising standards and above all completely different from everything that is proposed by other advertising companies.
Moreover, since 2018, TripAdvisor it has been transformed into a real social network and therefore has allowed us to exploit a series of possibilities completely different from the past. But at the same time it is necessary to learn to use it properly, otherwise you risk not obtaining the desired result and making a splash, if not making things worse.
This is why it is ideal to have a guide who can follow step by step the entire path that will lead us to make our brand much more established and well-known. On TripAdvisor, reviews and interactions are totally aimed at selling, unlike other social networks: this makes us understand the potential of such a platform.
Changes and revisions to this article
- Article updated on 24/11/2025 at 18:12 - Content updated
- Article updated on 02/12/2025 at 14:26 - Typo corrected
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