L'Antica Pizzeria da Michele opens second office in Dubai, MITW's twenty-second worldwide, Thursday November 4, one week away from the inauguration in Salerno.
With the claim “bigger, keyboard and even more Neapolitan”– in Italian “bigger, tastier and even more Neapolitan” -, the second location in Dubai of l'Antica Pizzeria da Michele immediately shows its peculiarities. In a location on two floors, with two terraces, it stands on the most important seafront of the city, in front of the tallest Ferris wheel in the world.
"Dubai is currently a key point of world business, as demonstrated by its hosting of such an important international Expo. – explains Alessandro Condurro, CEO of L'Antica Pizzeria da Michele in the world -. Furthermore, even as far as the first location is concerned, it was among the first to recover from the Covid-19 pandemic. It is precisely this newfound 'normality' that allows our franchisees to move forward and expand further.".
"Dubai welcomed the first location very well, many people love Michele's pizza – continues Daniela Condurro, CEO of l'Antica Pizzeria da Michele in the world-. Every day we receive photos of women and men imitating the now famous image of Julia Roberts in “Eat, Pray, Love”. We like this possibility: to be present in many different places, apparently distant in customs and traditions, with a constant gaze fixed on the mother house in Naples".
The new pizzeria has a very modern design, which blends well with the photos of the Naples branch and references to tradition, with symbols such as Vesuvius and tombola revisited in a contemporary key.
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