Searching for new ideas, analyzing current web trends, and creating new text, image, audio, and video content: the work of a content marketing strategist is divided into a long series of laborious steps, and organizing all the activities can seem like an impossible task for a small team.
Fortunately, innovation comes to our aid also in the field of Content Marketing: in this article we have selected 3 powerful tools perfect for optimizing the various phases of work, even for professionals who operate in international markets.
1. Automatically monitor current topics and sources with Simul News
Simul News was born as an online newsstand that offers the possibility of subscribing to a magazine or to one or more newspapers in digital format, but over time it evolves into a powerful media monitoring tool.
The online application, also available as an app for iOS and Android devices, allows you to browse the digital version of all national and international newspapers for which you have subscribed, through a fluid HD browser (even with low-quality connections).
On the Content Marketing front, Simul News becomes a valuable tool for researching and monitoring the latest news and the most important events around a topic of interest. In addition to allowing you to search by keyword in all the newspapers of the day, the tool offers the possibility of setting up automatic alerts, to conveniently receive notifications of each new citation detected via email.
Thus, with a minimal expenditure of resources and energy, it becomes possible to receive instant updates on specific topics, brands, products, public figures and events. The advantage? The possibility of creating content that is “always on the ball”, exploiting or anticipating current discussions, with the added security of using authoritative sources.
2. Analyze social trends and find ideas for successful content
Buzzsumo is a social listening tool and media monitoring created to scan the web and social networks in search of the hottest content of the moment, or rather those that generate the greatest number of interactions (in terms of clicks, shares and comments).
Buzzsumo is one of the most popular and used content marketing tools in the world.
It might interest you
But that's not all: Buzzsumo is also a perfect tool for identifying influencers, content creators and bloggers who are popular in a specific niche and, therefore, perfect for proposing collaborations within broader marketing strategies (for example, a Digital PR campaign).
Finally, Buzzsumo can also be used for the work steps related to content curation and promotion: using the “Buffer” function, in fact, it is possible, for example, to schedule the sharing of a post or another type of content on all owned social profiles and to verify its performance on the different channels.
The tool offers various subscription options, including a Freemium access mode that allows access to all the main tools of the service (with a limit of 10 searches per month).
3. Ready-to-go English text content with CopyAI
CopyAI is an ambitious tool – currently available only in English – that uses AI (Artificial Intelligence) and machine learning technologies to create text content written completely automatically.
Born as a copywriting tool, designed for creating titles, descriptions and presentations for ads, e-commerce product pages and social media posts, today CopyAI is an increasingly reliable and advanced tool, capable of transforming simple bullet points into a complete blog article.
The tool is particularly simple to use: once you have chosen among the possible outputs (titles, introductions, product descriptions, etc.), you only need to add a few details and leave the application time to “work its magic”.
CopyAI is available in a free demo version with a limited duration of 7 days, while the monthly cost for the subscription to the platform starts from 35 dollars.
