As could easily be understood from the trends of a few weeks ago, the cryptocurrency market is rapidly conquering the sports sector and, specifically, football. The weight of digital currencies continues to increase in relation to sponsorships and collaborations.
This is an extremely positive aspect, even for those who intend to invest in this sector and are trying to understand how to buy cryptocurrencies. For the Italian football world this is inevitably a advantage of no small importance following the impressive decrease in revenues which derive from two reasons in particular, namely the outbreak of the pandemic emergency linked to the Coronavirus and the impossibility, due to the changes introduced by the state law, of entering into sponsorship agreements with the various betting companies.
A value that exceeds 180 million euros for the top-flight teams
Cryptocurrencies have a value that exceeds the threshold of 180 million euros for all Serie A clubs. These are the estimates in reference to the proceeds that could arrive through the shirt sponsorship agreements that have been concluded over the last year.
Not only that, given that taking into account all the other types of collaborations, the figure goes beyond 250 million euros. An extremely precious income for the coffers of Serie A clubs, who clearly had to face an extremely complicated and unpleasant situation, exacerbated not only by the pandemic, as we said previously, but also by the stop to sponsorships with betting companies, rule imposed by the Dignity Decree. This last aspect has avoided takings of around one hundred million euros.
Serie A and cryptocurrencies
From the moment the Cryptocurrency companies have started doing business with football clubs, here is a team that more than any other has been able to benefit and profit from this situation. It is of Inter, who a few months ago, during the summer season, signed two very important contracts.
In fact, the main shirt sponsor, following the end of the collaboration experience with Pirelli, is Socios.com, with an income of 16 million euros for the current season, with the forecast of bonuses that can raise this sum of money by another 4 million euros. The agreement, for the moment, foresees a duration until the 2024-2025 season.
Another coup for Inter was the choice to place the company's logo on the sleeves, called DigitalBits. It is a digital currency that was created by Zytara Labs, which later became Inter's global digital banking partner. A move that clearly will reinvigorate the Nerazzurri's finances, given that it will bring a whopping 85 million euros for a four-year period.
Has Inter only profited from the cryptocurrency boom? Absolutely not, since DigitalBits has also become the main sponsor for another club, namely Roma. In this case, the contract that was signed provides for a duration of three years, bringing the Giallorossi a whopping 35 million euros, without forgetting all the various bonuses that could increase this sum of money.
In the Capital, however, this is not the only news in terms of cryptocurrencies. In fact, the cousins of Lazio have made a deal agreement with the crypto-exchange called Binance, which guaranteed the inflow of approximately 30 million euros. An amount that earned him the title of main sponsor of the white and blue team, for a two-year contract with an option for a third.
Changes and revisions to this article
- Article updated on 24/11/2025 at 17:59 - Content updated
- Article updated on 02/12/2025 at 14:21 - Typo corrected
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