Gardening is one of the greatest passions of Italians, as also demonstrated by the data from the latest report produced by MyPlant.
Gardening sector grows, in common agreement with a tricolor passion that knows no bounds. This is because green is not only featured on our flag, but also in the hearts (or rather, in the thumbs) of the citizens of the Peninsula. Today we will therefore discover the data relating to this sector, whose growth – according to the experts' forecasts – will continue throughout 2022.
Gardening sector grows: MyPlant data
MyPlantGarden, an expert in floriculture and landscaping, has recently published a study that explains the following: the growth of the gardening sector appears unstoppable, with a current value of 2,8 billion euros in Italy. 2022 will be another very positive year for this sector, as the increase in value will continue in the coming months.
The merit, paradoxically, it was the lockdown: forced confinement at home has in fact pushed many people to dedicate themselves to this healthy and fun hobby. At a European level, gardening is worth over 34 billion dollars. According to TaskRabbit's Global Trend Report, the gardening sector recorded a del% increase 108, mainly linked to plant care (41%).
Which products have the greatest increase in value?
There are those who have chosen to start grow a home garden, perhaps with hydroponic techniques, and those who have dedicated themselves with passion to their garden.
This also explains the increase in gardening tools sales, such as spades and classic hoes. The market for power tools such as the mini battery chainsaw which, as explained by the blog Giardinopoli.it, is excellent for pruning small branches, with a diameter of 8 or 10 centimetres.
Let's not forget then other extras such as vertical planters and boxes, together with more complex devices such as motor hoes or electric wheelbarrows.
It might interest you
Continuing with the MyPlantGarden report, among the most successful niches ever organic plant products are found, both at home and for wholesale purchases. It should not be surprising then the increase in sales related to automatic robots for cutting grass, and the same goes for seeds, fertilizers and soils.
Since technology now represents the heart of the garden, here are the ones that are added to the list WiFi and smart irrigation control units. Finally, it closes with some great classics such as the brushcutters, which can never be missing, especially if you have a plot of land to clean.
The impact of the lockdown on Italians' preferences
As anticipated above, the lockdown has had a strong impact on the preferences of Italian citizens. In fact, it has brought to light the need, during the period of mandatory home confinement, to enjoy open spaces. Even the real estate market has undergone major changes due to this trend, with a real boom in requests for apartments with a small garden.
What are, specifically, the reasons that led to the search for a house with a garden? In 37% of cases the aforementioned gardening, while 43% say they want to enjoy an open-air space, so as not to risk having to stay confined within the four walls of their home again. And here are some other interesting data: gardening enthusiasts dedicate themselves to this hobby with a average of approximately 5 hours per week.
This brings out another interesting consideration: the requests relating to the professional gardeners market are decreasing, because Italians have learned to take care of their plants with DIY and study. Of course this also involves savings on expenses, which in any case are not cheap. In fact, we are talking about a figure that varies between 500 and 1.500 euros.
Predictions for 2022, in the name of luxury
They will be the luxury materials the real protagonists of the outdoor spaces branded 2022. In fact, experts predict a Increased sales of quartz, granite and marble, up to a peak of over 50% compared to 2021. It is a sign that Italians, when it comes to setting up their domestic spaces, do not spare any expense.
