Al MAV of Herculaneum, Virtual Archaeological Museum, is a digital Christmas tree to welcome visitors who, numerous, already several thousand since December 3, have flocked to see the photographic exhibition Il Formidable Mountain, Vesuvius in the photographs of the Alinari Archive.
The exhibition, curated by Rita Scartoni e Victor Ragone, is the story of Vesuvius, the formidable mountain, and its surrounding area through the photographs of the author.
An extraordinary journey, divided into two sections of 58 works. The first, Vesuvius – between photography of the Grand Tour and experimentation, it explores the cultural panorama of an era, the development of iconographic models during a period of great interest and demand for photographs as travel souvenirs.
The second, Eruptions, tells the story of the other side of Vesuvius, the threatening and destructive one, with the devastating effects of its wrath on things and people, through a type of photography that, increasingly accessible to everyone, sets itself the goal of storytelling, of documenting facts and emotions.
The project, produced by the Cives/Mav Foundation of Ercolano with the Alinari Foundation for photography and in collaboration with the web-magazine Foglieviaggi, with the contribution of the Campania Region and the support of Scabec, is part of Campania Cultura, the first digital ecosystem, created in Italy by the Campania Region, with the collaboration of SCABEC, one of whose lines of action is the ARCCA program – ARchitettura della Conoscenza Campana, with the aim of bringing together all the regional cultural heritage in a single digital platform.
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The mission of MAV, the Virtual Archaeological Museum of Herculaneum, continues in the name of the great culture of our Region. Just a few hundred meters from the archaeological excavations of ancient Herculaneum, it represents a center of culture and technology applied to Cultural Heritage and communication among the most cutting-edge in Italy, thanks to the technological magic of the latest version MAV 5.0 - Virtual multiReality, the most advanced ever which, since October 2019, has radically revolutionized the way of living the cognitive experience of the virtual journey into the life and splendor of the main archaeological areas of Pompeii, Herculaneum, Baia, Stabia and Capri, to better understand their past and beauty in a journey preparatory to visiting the open-air archaeological sites of the Vesuvian territory.
The use of the MAV museum, thanks always to the initiative "The MAV exclusively for you", through a dedicated reservation, can always take place exclusively for organized groups of up to 20 people, at a special entrance fee, not only on the opening days of the day, Wednesday, Friday, Saturday and Sunday, and Thursday evening, but also on the closing days of Monday, Tuesday, with the only recommendation to stagger the visits every hour.
The area open to the public will be the museum route and the room for viewing the 3D film on the eruption of Vesuvius.
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