The Bellini Theater in Naples will present its next season with a happening scheduled for tomorrow at 18:30 pm.
In recent weeks, the same theater has created a message that has aroused strong curiosity and contrasting reactions from Neapolitan citizens.
Initially, the city was plastered with colorful posters bearing the slogan "It's the end of the world," a cryptic message later supported by an unconventional communications campaign in which dozens of sandwich men walked around the city, holding pink and yellow signs, carrying the same enigmatic message, patrolling the squares and streets most frequented by citizens, thus piquing everyone's curiosity.
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On Instagram, too, hundreds of users posted photos of the mysterious operation, tagging an unknown account, @lafinedelmondo_official. Following the Reveal campaign, the author of the message, the Bellini Theater, was finally revealed with the caption "This season is the end of the world."
In a global landscape where everything seems to hang by a dramatic thread, the message 'It's the end of the world' aims to underline once again that theatre, and culture in general, can always convey messages of peace, joy, fun and, above all, togetherness.
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