La Campania It is in 3rd place for value generated by the Second Hand Economy in Italy with 2,4 billion euros and in 1st place for average per capita earnings for those who sell of € 0 per year.
Milan, 28 July 2022 – Second hand is now a habitual consumer behavior of Italians, who not only appreciate the opportunity to save and earn and the possibility of making space by getting rid of objects they no longer use, but who are now increasingly sensitive to the issue of sustainability and waste reduction.
In this context, Campania stands out among the most virtuous regions, both for the results in terms of value generated and in terms of reduction of environmental impact as a consequence of the second-hand economy, confirming its primacy as the greenest region in Italy thanks to second-hand.
According to the Second Hand Economy Observatory conducted by BVA Doxa* for Subito, the #1 platform in Italy for buying and selling sustainably, with over 13 million unique monthly users**, in 2021 Campania generated a value of 2,4 billion and an average per capita earnings for those who sold used items of €1.626 per year. A figure above the national average (€1.121) which places Campania in first place among Italian regions in terms of average earnings for those who sold used items.
Furthermore, by choosing the second-hand economy and giving things a second life, the people of Campania have avoided their disposal in landfill, CO2 emissions and the environmental costs of producing a new good, contributing to an effective reduction in their environmental impact which the study “Second Hand Effect 2021” commissioned by Subito to IVL – Swedish Environmental Research Institute***, has quantified in a saving of over 896.000 tons of CO2.
What exactly does it mean to save over 896 thousand tons of CO2?
According to the results of the study, Campania once again celebrates first place on the podium of the greenest regions in Italy with a saving of 896.635 tons of CO2 thanks to the sale of over 2,5 million objects on Subito in 2021, equal to almost 14% of the national total.
Saving over 896 thousand tons of CO2 corresponds to zeroing the environmental impact of 122.827 citizens of Campania, but also to a Milan without traffic for 6 months, or to having avoided over 12 million flights Milan - Rome.
In addition to carbon dioxide emissions, the second-hand effect also occurs on the saving of raw materials such as plastic, aluminum and steel. Thanks to buying and selling on Subito in 2021 alone, Campania citizens managed to save 51.665 tons of plastic, 349.644 tons of steel and 33.359 tons of aluminum.
In terms of the categories of objects that have helped the environment the most in Campania, we find Motors in first place with 800.808 tons of CO2 saved. Followed by Home and Person with 65.241 tons of CO2, Consumer Electronics with 28.061 tons of CO2 and Sports & Hobbies with 2.523 tons of CO2.
THE SECOND HAND ECONOMY LIVES ONLINE IN CAMPANIA
Campania responds coherently to what emerges at a national level from the data of the Second Hand Economy Observatory * which confirm how digital is driving the growth of second-hand. In Campania the trend is confirmed by 72% of the sample who declare to have purchased and 66% sold through the online channel, chosen mainly for the breadth of the offer available on the online channel (50%), followed by the speed of the purchase/sales process (41%) and because it gives the possibility of doing so at any time (33%) and from the comfort of your own home (29%).
Online shopping in Campania
In first place among the categories for online purchases in Campania we find Home & Person (69%) within which the most purchased items are Clothing and accessories (39%) and more specifically Vintage Clothing/Accessories (17%). Next we find Sports & Hobby (62%) with Books and Magazines in first place (36%). Third place for the Consumer Electronics category (56%) and within it the items related to IT stand out, such as PCs, laptops, tablets (33%).
In fourth place is the Vehicles category (29%), where used vehicles respond to the critical issues, especially related to supplies, that the automotive industry is experiencing.
Online sales in Campania
As regards online sales, people from Campania sell pre-loved items mainly in the Home & Personal category (71%), where Clothing and Accessories (35%) take first place, followed by Furniture and Household Goods (31%).
The second category with the highest sales is Sports & Hobby with 48% and always in first place Books and Magazines (35%). The third category is Electronics (29%) with Computers (pc, tablet or laptop) always in first place of the best-selling pre-loved objects (17%).
But why do Campanians choose second hand?
In Campania, doing Second Hand is the third most widespread sustainable behavior (57,4%, which has grown by over 3 percentage points compared to last year) after separate waste collection (91,1%) and the purchase of LED light bulbs (71,2%).
In the regional panorama, the second-hand economy is increasingly seen by Campanians as a sustainable behavior that can benefit the environment (64%). The second most recognized value is that of supporting a circular economy in an intelligent way (54%), and finally being able to give a second life to objects that are no longer used (49%).
For Campanians, second hand is a way to purchase high-end items because they are accessible (38%) or to make their dreams come true and find and purchase rare, collectible and unobtainable items elsewhere (38%).
Article published on 28 July 2022 - 20:04
