SSC Napoli e Coca-Cola announce the agreement that will lead the company to be alongside the Club, as Global Partners, with exclusivity in the soft drinks category.
Coca-Cola has a long history of closeness to sport and the main football events at a global level, and has always brought people together, accompanying them in all moments of fun and conviviality. Elements that are typical of the world of football, because nothing unites more than sharing a passion.
The partnership underlines the company's strong ties with theItaly, where it has been present and producing for over 90 years, and in particular with the Campania. It is in fact at Napoli that in 1955 a drink known worldwide was born as Fanta, with orange juice still 100% Italian. The plant has also been active since 1974 marcianise (CE), production hub of Coca-Cola HBC since Southern Italy.
It was therefore the deep connection with the city that led Coca-Cola and SSC Napoli to meet and sign a partnership to communicate the values and love for this sport, which is a fundamental element of the Neapolitan identity. The collaboration includes, for example, the development of visibility activities and point-of-sale campaigns, the production of social content and the distribution of Tickets for the stadium and dedicated merchandising.
“We are extremely proud to announce this partnership today, which links us to a brand that is loved all over the world” - he has declared Thomas Bianchini, Chief International Development Officer of Napoli - "Coca-Cola is a prestigious and successful brand, also in the world of sports, with which we want to create a strategic path aimed at entertaining our fans around the world more and more. This partnership is part of the international expansion path of our brand, so we are really happy to welcome Coca-Cola into our prestigious network of global partnerships".
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“We are excited to start this journey together with a great sports club like SSC Napoli, in a city where we feel at home precisely because we share with the Neapolitans a tradition of passion for football and for the values it represents, even in everyday life”, he says Raluca Vlad, Marketing Director of Coca-Cola Italy. “Coca-Cola has always been a brand associated with happiness and being together, at the stadium or at home. Maybe with the other Neapolitan passion that goes well with Coca-Cola, pizza!”.
🤝 @CocaColaIT is our new Global Soft Drink Partner!
To find out more click here 👉 https://t.co/LRy21bxagP pic.twitter.com/aJLWO7H8nj- Official SSC Napoli (@sscnapoli) July 4, 2022
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