Italy wins Times Awards as the world's best destination

Italy wins Times Awards as the world's best destination for the sixth consecutive year.

For the sixth consecutive year, Italy wins the Best Destination Country and Best Hotel awards (with the Hotel Feltrinelli sul Garda). Half a million readers of the Times voted the Bel Paese as the best destination. This is a public of demanding and high-spending travelers. This is the profile of the typical Englishman who prefers Italy, according to the 16 million monthly readers of the Times.

The event is considered one of the most prestigious awards in the travel industry and celebrates the winners voted for by readers of News UK, the publishing group that includes The Times, The Sunday Times and The Sun.

The awards are assigned through a reader-voting system to the most important stakeholders in the world of tourism and to tourist destinations such as: favorite city, favorite country, best tour operator, best cruise company. This year also introduced an award for sustainability and for the best emerging destination.

The ranking that earned Italy this prestigious recognition is based on readers' opinions. In the same category best country in second place the United Kingdom and in third place Greece.

"Italy continues to inspire the international scene and increases its reputation by providing memorable locations to dream, travel and live exclusive experiences. These awards are not only a source of pride but are symptomatic of the trust that is given to our country by public opinion and travelers from all over the world.“, comments ENIT CEO Roberta Garibaldi.

“The Italian tourist offer post-pandemic has concentrated more energy on implementing the quality of services and hospitality, demonstrating great resilience and ability to reinvent itself”, comments Enit councilor Sandro Pappalardo.

“Immense pride for Italy and for the entire ENIT team and in particular in this case the UK and Ireland who work daily to enhance the brand of the most loved Peninsula in the world”, comments Maria Elena Rossi, marketing director of ENIT.

“I am sure that other opportunities will arise from here, not only in terms of strategic repositioning of Basilicata, but also from a commercial and economic point of view”, declares Antonio Nicoletti, general director of Apt Basilicata.