Which Italians spend the most when it comes to buying a holiday? According l 'online travel agencies (OTA) Vamonos-Vacanze.it, the propensity to spend more is greater in Rome, Milan, Naples, Verona, Florence and Turin.
"These 6 city, put together, represent 65% of customers who choose holidays above the euro 1.500» observe the tour operator analysts.
To opt for vacations under 800 euros are instead the travelers of Palermo, Bologna, Catania, Cagliari, Bari, Ancona, Perugia and L'Aquila.
"These 8 city, put together, represent 64% of customers who choose less expensive but no less engaging holidays" highlight the experts of Vamonos-Vacanze.it.
Within this budget there is even the MSC Cruise in Greece, Mykonos and Croatia (at 799 euros with departure on the 18th and return on the 25th September 2022).
The common denominator is however the boom in travel in this “summer of the restart”. More specifically, for Vamonos-Vacanze.it a budget closing with a +350% on the previous year is expected, which had already registered an increase in the tour operator's volumes
«A growth achieved thanks to the positioning of the “product” on a medium-high range clientele: successful men and women, predominantly singles between the ages of 26 and 55, independent and determined, who seek experiences and emotions and they know exactly what they want" explains Emma Lenoci, founder of the startup.
«Already in August —continues Emma Lenoci— we find ourselves with a turnover that has tripled compared to 2021. The fact is that Our target audience represents a very attractive buyer: is available to travel, is very demanding and can afford luxuries not granted to a married person with children, is undoubtedly more dynamic on the market and masters the web ranging between the various purchasing options».
The economic results are driven by sales mainly for Italy (with a turnover share of 34%) and for the rest of the Mediterranean (25%), with the Balearic Islands and the Greek Islands leading the way.
While the cruises represent today the 21% of turnover, the goals extra-EU 14%, with the Red Sea in the lead. And, then again, after the great explosion recorded during Covid, the Sailing holidays weighing 8% on the distribution of turnover of Vamonos-Vacanze.it.
«In short, tourism has returned to high season numbers with a demand that is significantly higher than in previous years, there is still a great demand for Italian jewelry (which in our country is growing by 39% compared to last year), with Sardinia, Sicily and Puglia in the lead; and trips to the borders of the Mediterranean (+420% in August)» analysts explain Let's go.
Article published on 29 August 2022 - 15:26
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