Digital Business: When a Website Alone Is Not Enough

Life as an entrepreneur: digital is a must, everyone assures. Yet, keeping up with the technological innovations in your sector and with those of marketing and social media - essential actions to be competitive and not lose your market share - is not for everyone. The work of entrepreneurs has changed radically, also due to the acceleration of these changes by virtue of the pandemic that has "moved" many activities online.

A company's digital presence, especially if it has an e-commerce, can make the difference between the success and failure of the brand. However, it is not enough to be there. Online presence must be cared for, managed and programmed with consistency and clarity, and nothing should be left to chance. Improvisation is the direct road to disaster - as well as being an immense waste of resources -: running for cover from failed digital strategies is, therefore, the strongest reason to turn to a web agency expert in supporting companies in their digital growth.

Online user numbers

Numbers are important because they photograph the reality of the facts, how it changes and how quickly. According to thesurvey by the Global Digital Report, created by Wearesocial, there are over 51 million Italians who use the internet with a constant increasing trend, on average equal to 1,7% more per year.

Social digital platforms are among the most popular among users, but so are e-commerce. Among the online activities preferred by users, there is the search for information (73%), inspiration (67,4%) and learning through guides, tutorials and videos (60,7%). Furthermore, 28,3% of searches are specifically about discovering products to buy on e-commerce. Numbers that underline how important it is for an e-commerce to answer these questions of users.

Strategic Digital Marketing for the New Online Frontier

Embrace digital marketing for all businesses, even the smallest ones, to avoid being swallowed up by competitors.

It is a stimulating opportunity because the digital world has a lot to offer: you just need to know how to exploit its potential. This is why it is important to evaluate and select the right partner for your work: the web agency that best fits your needs for presence and business growth, an agency that has more professionals on its team, specialized in various sectors of online marketing.

Once you have found the agency, the first request to make in order to move towards digital marketing is the creation of a website that represents the best business card to attract users/clients and encourage them to stay in touch. Whether it is a showcase site for a freelancer, or an interactive e-commerce, easy to navigate and fast (which is therefore not a mere list of available products), Your own website is the most powerful weapon you can have in the battle of digital marketing.

A website is, perhaps, the first big investment that, as an entrepreneur new to digital, you will need to plan for - and the data on this matter are strong: already in 2016 the maxim was circulating "Whoever does not have a website by 2020 will be cut off from the market”. The pandemic arrived on the threshold of that year, giving the most concrete confirmation, seeing the clear survival of the lockdowns in favor of only companies already introduced to digital - in addition to a boom in requests to agencies for the creation of new sites and e-commerce.

What does a company need besides a website?

But a good, complete and performing website is not enough to bring a company into the virtual commercial reality. Being there is important, but a conscious and strategic presence, adapted to the different possible users, is much more important. If being found is essential, so is making users stay on the site.

Continue Alberto Tofani, the mere presence of a company website, even if connected to social networks, does not guarantee the achievement of one's objectives: it will be necessary follow a complete strategic system, rational, that supports brand identity and that does not stop at the mere creation of the site. A connection that starts from the website and involves social, video, podcast, metaverse and influencers, without forgetting analog and entertainment.

And so, to beat the competition and stand out from offers that all seem to be the same, you need a digital marketing strategy that can show, with data in hand, the progress and defects that can be improved, creating a history from which to start to grow more and more.