Italian consumers are increasingly embracing digital services and the market is becoming more sophisticated year by year. This trends it is also in steady growth despite the fact that the Italian digital economy is lagging behind other European countries. Having said this, let's see why the sector e-commerce is proving fruitful for investors offering online services and products.
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Current e-commerce trends in Italy
The number of Italian web shoppers is constantly increasing, and to demonstrate this it is enough to know that in the year 2020 approximately 8% of all retail sales were completed online as explained SemantycaWeb agency specialized in the creation of professional websites in Florence. In addition, a huge number of purchases are made from mobile devices, which account for approximately 40% of all digital sales. The main factors that are contributing to this growth trend of Italian e-commerce are first of all linked to the presence of Web Agency such as the one for the website creation Florence. Other factors are however worthy of being analyzed and concern the following:
- Improved Internet access infrastructure and increased availability of broadband connections.
- Presence of mobile devices and smartphones among the highest in the world, which allows Italian e-commerce managers and consumers to exploit new technologies for transactions in maximum security
- Growing recognition of e-commerce as a more cost-effective and efficient way to serve and support customers.
Italian e-commerce in numbers
Il e-commerce market in Italy has grown in double digits since 2017, generating around 36 billion euros in 2020. The number of online shoppers is therefore constantly increasing and 93% of the Italian population is online. Despite the positive trends, in 2019 the national e-commerce market was still only worth a third of that of the United Kingdom, half of the German market and two-thirds of the French one. As for the trend of payments Even though credit and debit cards account for 40% of the market share, the use of digital wallet is also growing strongly. In fact, some authoritative sites in the economic sector that deal with market analysis, predict that by the end of this year it should further increase by about 26,7%. Having said that, it is important to underline that over 60% of Italian companies use e-commerce to sell their products to foreign markets. Specifically, these are mainly countries belonging to the European Union with 21% in France, 19% in Spain and 18% in Germany. Outside the EU, it is also noted that 14% of Italian companies sell in the United States and the United Kingdom, 6% in Asia (5% in China, 2% in Japan and 4% in other Asian markets) and 3% in South America.
The services offered by Italian e-commerce
Le retail platforms international have a strong influence on the Italian e-commerce market. The most popular sites include: Subito.it, Aliexpress.com, Zalando.it, Autoscout24.it, Groupon.it and many others. Having said this, it should also be added that many companies present in Italy and affiliated with them offer consumers successful digital solutions and multilingual, multicurrency, multi-collection e-commerce sites with different types of products. These types of businesses support brands by managing all aspects of their e-stores, including retail strategy, business planning, communication, web marketing, store management, customer service, invoicing and payment collection. Finally, it should be added that these channels offer opportunities to small and medium-sized businesses interested in selling on Italian market. For this reason, the trend is also growing for private investors and those affiliated with the most well-known e-commerce distribution chains present on the international online scene.
Article published on 5 October 2022 - 09:07
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