Agritourism is a type of accommodation that, according to data, has seen great success in terms of revenue in recent years. After the difficult year of Covid, agritourism throughout the country has contributed to the recovery of tourism, responding to the need to spend time in open spaces without the risk of crowds.
Nowadays, with the health emergency over, there are several trends to consider if you intend to start a successful agritourism business and carry on the business by differentiating yourself from your competitors. Let's discover some of them in the next few lines of this article!
Educational farms
The number of educational farms has increased significantly in recent times. Compared to 2010, the increase is over 150%. This growth, which has not slowed even during the pandemic, is part of a trend that emphasizes the importance of spending time in nature, even during school hours (see, for example, the popularity of forest kindergartens).
Farmhouse with spa? Yes, please!
In recent years, many people have experienced the negative impact of stress on their daily lives like never before. A prime example of this is the phenomenon of " great resignation ," a widespread tendency to resign from even well-paid jobs in order to escape environments with unsustainable lifestyles.
Many of the people who have made this choice have focused on professions that involve contact with nature, often opting to return to their native regions in the South. It is no coincidence that there has been an increase in searches for farmhouses for sale by the sea.
What are the trends to keep an eye on if you're aiming for success? Without a doubt, the synergy between agritourism and spa is crucial for offering a 360° wellness experience, allowing you to regenerate body and mind.
Physical Activity
When we talk about agritourism , we're talking about vacation destinations that are highly popular with tourists who love exercise. That's why, to organize your business so you stand out from the competition, it's essential to prioritize accessible outdoor activities. From bike rentals to trekking and Nordic walking , you're truly spoiled for choice.
Horse riding, with courses dedicated to beginners of all ages, is also a service related to physical activity that is worth considering to turbocharge the numbers of your agriturismo.
Restaurant vs tasting
Looking at the changes in agritourism in recent years, we see an increase in the number of establishments offering restaurants and a decline in those offering tastings.
When you decide to give space to a restaurant in your agriturismo, it is essential to consider some details that make the difference. Among these is, for example, the open kitchen. The short and controlled supply chain has become a necessity especially in the last 3 years. The pandemic, in fact, has led consumers to focus on small businesses, capable of providing maximum certainty in terms of quality.
The possibility for the end user to monitor every phase of product creation, even the moments in which it is worked on the stove, can give an extra boost to the structure.
Long holidays
Evidence shows that tourists who choose agritourism tend to spend longer holidays there than those who choose other types of accommodation. Therefore, a successful entrepreneur must ensure everything necessary for a comfortable stay, from the welcome, which can be enhanced with a bottle of sparkling wine, to the selection of quality bed linens.
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