It almost seems like a provocation, launched by the company Jesce Sfole for its new editorial column on the eve of the most anticipated singing competition, the Sanremo Festival to be precise, now in its 72nd edition under the guidance of Amadeus, confirmed as artistic director and presenter of the event.
Jesce Sole, active since 2008, specialized in services concerning the entire artistic and cultural sector, from communication to legal protection through event organization and press promotion, is ready to challenge the right-thinking through its thesis which, however, moves on historical foundations.
It seems in fact, that already twenty years before the official debut of the most famous singing competition in Italy, Ernesto Murolo, in 1931 wanted to organize a sort of all-Neapolitan edition entitled the “Festival Napoletano” in order to promote the local repertoire in the Ligurian territory. A competition that took place from Christmas Eve to New Year's Eve in 1932 and right inside the Municipal Casino of the city of Sanremo (the first historical location of the festival) in a strongly desired collaboration with Ernesto Tagliaferri, conductor, but also with the commendatore De Santis, director of the Casino, also Neapolitan.
The Jesce Sole through the format “NARISTON, Stories of the urchins at the Sanremo festival”, will highlight the Neapolitan origins of the festival and the long history of the mix between Neapolitan repertoire and the Ariston theatre competition, in a thread that intersects between past, present and future.
The editorial initiative, which will take place over the five days of the festival (7-11 February) will be divided into a series of posts that will act as a rich re-discovery of anecdotes but also through digital voting in the stories, “no festival” which will allow the election of the “Neapolitan of all time in Sanremo”. At this point, all we have to do is follow the official channels of Jesce Sole to discover the Festival in a new guise and participate in “NAriston”, a new column between discovery and interaction.
In short
It almost seems like a provocation, launched by the Jesce Sfole company for its new editorial column on the eve of the most eagerly awaited singing competition, the Sanremo Music Festival, which has arrived…
- Jesce Sole, active since 2008, specializes in services covering the entire artistic and cultural sector, from communications to…
- It seems, in fact, that already twenty years before the official debut of Italy's most famous singing competition, Ernesto Murolo, in 1931, wanted…
- A competition that took place from Christmas Eve to New Year's Eve 1932, right inside the Municipal Casino of…
Key questions
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It almost seems like a provocation, launched by the Jesce Sfole company for its new editorial column on the eve of the most anticipated singing competition, the Festival of…
Why is this news relevant?
Jesce Sole, active since 2008, specializes in services covering the entire artistic and cultural sector, from communications to…
Which detail helps us understand the case better?
Indeed, it seems that already twenty years before the official debut of Italy's most famous singing competition, Ernesto Murolo, in 1931, wanted to organize a sort of…
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