The CEO of the Alloy Serie A Luigi De Servant spoke this morning at Leaders, Abu Dhabi, one of the most influential and important global summits in the sports industry and Calcium.
"Italian football is becoming important in Europe"
"To be a world leader, we need to win internationally, and Italian football is becoming more important in Europe than ever before. It's a kind of all-in, with Napoli breaking every record. And the other six teams are all competing in European competitions."
"It's true, ours, as many say, is the most difficult championship in the world in terms of tactics, but it's also the most exciting, with four different teams that could win the title in four years, unlike the Bundesliga and Ligue 1. This is also a great value for those who buy and distribute our product."
"Never before has it been more crucial to have a united and cohesive League working together to promote the product, as it is in this phase of presenting and selling the new cycle of international and domestic television rights."
The Lega Serie A road show begins today.
"From today - De Siervo explained - the road show of the starts Serie A League which will last six months and will touch five continents in preparation for the next audiovisual rights sales cycle. This is the announcement we are making directly from the stage at Leaders, one of the most important international sporting events.
"A few meters from here we opened our new headquarters. After New York last May, we are experiencing another historic and fundamental moment for our media company, to grow and launch ourselves into the future."
"When we arrived in the Serie A League, we had three sponsors for over 3 years, and in just three years, we've added 20 partners: international brands that have doubled our turnover, demonstrating the trust and interest in our product."
"Over the years, we've worked constructively and collectively with the Serie A clubs to enhance their assets—their players—with increased content and visibility."
"Our football boasts global brands and star players like Di Maria, Ibrahimovic, Leao, Osimhen, Dybala, Immobile, Lukaku, and Lautaro, to name just a few, but there are many more. We have also established and will continue to promote the Legends project, with international ambassadors like Totti, Del Piero, Vieri, Cannavaro, Kakà, and Shevchenko, all capable of bringing Italian football to the world."
"Our product, which embodies values such as the unique passion of our fans, technological innovation, and Made in Italy, is the unique and differentiating value in our international strategy. People around the world love our country and Serie A."
"The commercial future of Italian football lies in the MENA region."
According to De Siervo, the commercial future of Italian football is in the Middle East: "The future also passes through here, with 50% of the population under 25. We have over 30 million Serie A fans in the MENA (Middle East and North Africa) region and players like Amrabat and Maleh at Fiorentina, Fares at Lazio, Bennacer at Milan, Zedadka at Napoli, Bronn at Salernitana, Sabiri and Leris at Sampdoria, Harroui at Sassuolo, Bourabia at Spezia, and Masina at Udinese."
"We are working with all local sports institutions, while distributing our matches through the Starzplay OTT platform and Abu Dhabi Media linear TV. We are amplifying our football with the Kooora platform, a leading Arabic-language digital platform with over 20 million unique users per month, and we are producing high-quality content like the video launched today and produced with XDubai, a leading entertainment provider in this region."
EDITORIAL TEAM
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