Napoli Calcio's victory in the Scudetto isn't just a sporting event; it also has economic benefits for the city, amounting to "a few hundred million euros," benefiting the entire tourism industry (accommodation, catering, and transportation) as well as the businesses that work with and are connected to the sports club.
“Winning the championship,” explains Pasquale Russo , president of Confcommercio Campania , “certainly has an immediate and direct effect on the entire tourism sector. There is no doubt that the sporting event attracted many visitors to the city because of the celebrations that accompany the title victory.
And so the folklore, the popular phenomena and the images that are circulating on foreign TV and websites arouse and continue to arouse great curiosity because people want to come and see what is happening and want to see in person some symbolic places linked to football and the championship.
As a result, winning the championship is a multiplier of the city's image."
A 'booming' effect which however – Russo underlines – "will not be eternal, it will diminish with the passing of time but there is no doubt that something will remain because the growth of the city of Naples brand is capitalized above all in terms of greater awareness of the city, especially abroad".
