Partnership between ITA Airways and Booking.com: growth opportunities for the national airline thanks to the agreement with the leader in digital travel.
The new partner of the Italian flag carrier will be Booking.com, the world leader in digital travel.
From the press release issued by ITA Airways we learn that “ITA Airways customers can book the stay combined with their flight directly on the company's official website (…), choosing from the advertisements of over 28 million accommodations worldwide”.
Emiliana Limosani, Chief Commercial Officer of ITA Airways and CEO of the Volare loyalty program, expressed her satisfaction with the strategic partnership developed with Booking.com, declaring that “Being able to offer our customers the possibility of booking a stay connected to their flight is part of ITA Airways' customer centricity strategy, helping to improve the travel experience in all respects.
The partnership also adds value for members registered with Volare, the Ita Airways loyalty program, offering them an even richer choice in planning their personal and business trips.
Confidence in the results that can be achieved was also expressed by Booking.com Senior Director Marketing, Partnership Jeremy Cornuau, who stated that “the partnership with Ita Airways represents a great opportunity for us to better support our customers in Europe. Thanks to it, it will now be possible to quickly find excellent offers for a perfect stay, which satisfies both leisure and business needs”.
Marcus Barbatus
EDITORIAL TEAM
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