At the Next ex Tobacconist's, the archaeological area and the National Museum, the Basilica.
The XXV Mediterranean Exchange of Archaeological Tourism will take place in Paestum from Thursday 2 to Sunday 5 November 2023. The BMTA, the only event of its kind in the world, is a successful format, which has found its best implementation since 2021 in the location of the Cafasso tobacco factory, the current Next (industrial archaeology site "symbol of the Piana del Sele", as defined by Gillo Dorfles), which Mayor Franco Alfieri strongly wanted for the tourist and cultural development of the City of Capaccio Paestum and the surrounding area.
In its last edition, the Exchange had 8.500 visitors, 160 exhibitors (18 regions, the Ministry of Culture with 500 m18 and the prestigious autonomous Archaeological Parks and Museums), 100 foreign countries, 5 conferences and meetings in 500 rooms simultaneously with 30 speakers, 140 European and national buyers specializing in ArcheoIncoming and cultural tourism, 150 operators in the tourism sector, XNUMX journalists.
The 2023 edition takes on particular importance, as the BMTA celebrates its twenty-fifth anniversary, sharing it with the Archaeological Park of Paestum and Velia and the Certosa di Padula, which in 1998 were included in the UNESCO World Heritage List as part of the recognition attributed to the Cilento and Vallo di Diano National Park, now also Alburni.
Numerous prestigious initiatives within the program:
The opportunities of European funds to enhance cultural heritage, improve the attractiveness of tourist destinations, strengthen the competitiveness of businesses, organized by the Italian Office of the European Parliament and the Civita Association: the meeting will take stock of the economic measures to favor of cultural heritage, the attractiveness of tourist destinations and the competitiveness of businesses; The leaders of the tourism employers' organizations (Federturismo Confindustria, Assoturismo Confesercenti, Confcommercio), the Councilors for Tourism and Cultural Heritage of the Southern Regions, the General Secretariats of the Ministry of Tourism and the Ministry of Culture will participate.
UNESCO Archaeological Municipalities for Experiential and Sustainable Cultural Tourism, Conference as part of the Celebration of the 25th Anniversary of the UNESCO Site of Paestum in collaboration with ANCI (National Association of Italian Municipalities) and with the participation of the Italian Municipalities and archaeological sites included in the World Heritage List (Archaeological Area of Agrigento, Archaeological Areas of Pompeii, Herculaneum and Torre Annunziata, Rock Art of Valcamonica, The Lombards in Italy. Places of Power (568-774 AD), The Sassi and the Park of the Rupestrian Churches of Matera, Early Christian Monuments of Ravenna, Etruscan Necropolises of Cerveteri and Tarquinia, Syracuse and the Rupestrian Necropolises of Pantalica, Su Nuraxi of Barumini, Hadrian's Villa and Villa d'Este - Tivoli, Villa Romana del Casale - Piazza Armerina, Archaeological Area and Patriarchal Basilica of Aquileia). On this occasion, the research "The added value of the UNESCO brand in the territories" will be presented, edited by SRM Studi e Ricerche per il Mezzogiorno, a Study Center affiliated with the Intesa Sanpaolo Group.
At the end of the conference—thanks to the valuable collaboration of the FS Foundation—accredited speakers, buyers, and journalists will be able to take a historic train ride from Paestum to Ascea for a guided tour of the Velia Archaeological Park, marking the 25th anniversary of its inclusion in the UNESCO World Heritage List.
#unite4heritage: archeology and cultural cooperation from 2015 to today, Conference in collaboration with the Ministry of Foreign Affairs and International Cooperation on the theme of cultural cooperation, starting from 2015, the year in which the Director of UNESCO Irina Bokova launched the hashtag “ #unite4heritage” following the destruction of Palmyra, then signing in 2016, with the then Foreign Minister Gentiloni, the agreement which provided for the countries belonging to UNESCO to use the “Unite4Heritage” Task Force (renamed from 2022 Task Force Blue Helmets of Culture), civilian experts from the Ministry of Culture with specific training and soldiers from the Carabinieri Cultural Heritage Protection Command. Deputy Minister Edmondo Cirielli was invited to conclude.
The MAECI's commitment finds an international response with the aim of placing Italy at the center of cooperation policies in countries that need such interventions. The Italian Cooperation values culture as a tool for socio-economic development, therefore, an instrument for prosperity. The Italian Agency for Development Cooperation (AICS) has started investing in the culture sector, disbursing 70 million euros in the first six years of activity (2016-2021). These resources were distributed between four main areas of intervention: protection of tangible and intangible tangible and intangible cultural heritage; development of cultural and creative industries; sustainable tourism development; education and awareness of culture. Heritage interventions are a priority for safeguarding the socio-cultural fabric of the territories on which they exist, as evidenced by the active projects in Tunisia and Morocco for North Africa and in Havana for Central America, catalysts for the development of sustainable tourism such as the interventions on the UNESCO World Heritage sites of Petra (Jordan), Baalbek and Tire (Lebanon) and, in Albania, for the protection and valorisation of the prestigious archaeological site of Byllis.
International Archaeological Discovery Award "Khaled al-Asaad"
The BMTA in collaboration with Archeo, the first archaeological monthly in Italy, since 2015 has rewarded the archaeological discoveries voted by the main international archaeological newspapers, media partners of the Exchange: Antike Welt (Germany), arCHaeo (Switzerland), AiD Archäologie in Deutschland (Germany), Archéologia (France), Current Archeology (UK), Dossiers d'Archéologie (France).
The Award, in its 9th edition and named after the archaeologist of Palmyra who paid with his life for the defense of the cultural heritage, is the only worldwide recognition dedicated to archaeological discoveries and its archaeologists, who with sacrifice, dedication, competence and scientific research face their task every day in the dual role of scholars of the past and professionals serving the territory. Mohamad Saleh, Palmyra's latest director of tourism, will participate in the handover ceremony.
The five archaeological discoveries of 2022 finalists of the 9th edition of the International
Archaeological Discovery Award “Khaled al-Asaad” are:
· Egypt: in the ancient necropolis of Saqqara in Giza, about 30 km south of Cairo, the pyramid of Queen Neith with 300 coffins and 100 mummies
· Guatemala: traces of the most ancient Mayan calendar
· Iraq: a Bronze Age city reappears from the Tigris River in the Mosul reservoir
· Italy: in Tuscany in the province of Siena, in San Casciano dei Bagni 24 bronze statues from the Etruscan and Roman periods hidden for millennia resurface from the mud
· Turkey: in Midyat, in the province of Mardin, a large underground city dating back 2.000 years ago
Mediterranean Conference on Underwater Archaeological Tourism and the “Sebastiano Tusa” International Underwater Archaeology Award, organized annually by the BMTA in his memory since 2021, following the posthumous award on the occasion of the 2019 edition of the “Paestum Mario Napoli” Award, to honor the memory of the great archaeologist, scholar, friend of the Stock Exchange, but above all of the man of the South, who lived his life serving the institutions to contribute to local development and the protection of the Mare Nostrum.
Therefore, thanks respectively to the scientific coordination of Ulrike Guérin Program Specialist 2001 Convention on the Protection of the Underwater Cultural Heritage UNESCO and Luigi Fozzati, the "UNESCO Meeting on the Access to Underwater Cultural Heritage" will take place on the valorization of Mediterranean destinations, with the participation of Barbara Davidde, National Superintendent for Underwater Cultural Heritage, and the “Sebastiano Tusa” International Underwater Archeology Award assigned as a career recognition, for the most innovative project curated by Institutions, Museums and Archaeological Parks, for the best journalistic contribution in terms of dissemination, for the best exhibition with an international scientific value.
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"Paestum Mario Naples" Award
Established in 2005 in the name of "Paestum" and entitled since 2018, on the occasion of the 50th anniversary of the discovery of the Tomb of the Diver, to Mario Napoli, archaeologist and scholar of Magna Graecia, Archaeological Superintendent of Sa, Av, Bn in 1964, when the Porta Rosa (a singular construction complex from the 1968nd-1,5rd century BC) came to light in Velia and in 480, XNUMX km south of Paestum in the necropolis of Tempa del Prete, the Tomb of the Diver (the only evidence in the Greek context of non-vascular painting, dated to around XNUMX BC) is assigned to personalities and organisms who contribute to intercultural dialogue, to the valorisation of cultural heritage, to the promotion of archaeological tourism.
The following will receive the Award for 2023: Gianfranco Ravasi President Emeritus of the Pontifical Council for Culture, the Archaeological Park of the Colosseum and the Archaeological Park of Pompeii (delivered to the Directors Alfonsina Russo and Gabriel Zuchtriegel), the École française of Rome (delivered to the Director Brigitte Marina).
Autonomous state parks and museums and foundations: comparison of archaeological heritage management models, Conference in collaboration with the Ministry of Culture, on the occasion of which the comparison, in the governance of archaeological parks and museums, between autonomous state institutes and represented bodies will be explored by the Foundations, which see the participation of Municipalities and Regions, following ministerial concession of the archaeological areas.
From the South to the Mediterranean, new tourism for conscious travellers, organized by the Italian Touring Club which, to accompany the 25th anniversary of the BMTA, will summon the Consuls and active members of the Center and South to Paestum, in a meeting which will see the participation of President Franco Iseppi and the Vice President Giuseppe Roma on the topic, deeply felt by the TCI, of the development of tourism on the northern and southern shores of the Mediterranean.
Sustainable tourism: from the Next Generation You manifesto to the Mediterranean Archaeological Tourism Exchange organized by the Italian Youth Association for UNESCO: AIGU will propose strategies and concrete actions for the development of sustainable tourism in cities and territories, through a thematic analysis and presentation of best practices for achieving the objectives of the 2030 Agenda for Sustainable Development, signed in 2015 by the governments of the 193 member countries of the United Nations and approved by the UN General Assembly.
The Museums for the enhancement of the Mediterranean cultural heritage and intercultural dialogue, with the Directors of the Archaeological Museums of Athens, Beirut, Cairo, Marseille, Naples, Rome, Tunis; the Mare Nostrum takes on an important role in terms of the civilization of the past, the richness of the cultural heritage, but above all intercultural dialogue, also in consideration of current migrations. The Conference will be opened by the Presidents of ICOMOS Italia and ICOM Italia, Maurizio Di Stefano and Michele Lanzinger, and concluded by the Lectio Magistralis of Cardinal Gianfranco Ravasi President Emeritus of the Pontifical Council for Culture. The Minister of Culture Gennaro Sangiuliano was invited.
WORKSHOP WITH THE EUROPEAN BUYERS SELECTED BY ENIT AND THE NATIONAL ARCHEOINCOMING TOUR OPERATOR
40 buyers among European tour operators selected by ENIT (coming from Austria, Belgium, France, Germany, Holland, United Kingdom, Spain, Switzerland) and national ArcheoIncoming present at the Workshop on Saturday 4 November, which intends to develop local tourism demand European and national by specialist tour operators, who have always been dedicated to outgoing, but since the pandemic onwards have also been projected onto our beautiful country.
In recent years, the BMTA has oriented itself in choosing buyers to the European market alone to give tourism operators an opportunity to recover shares of local foreign demand, which in recent decades has preferred neighboring competing countries to the detriment of Southern Italy. The best tour operators interested in the archaeological segment of cultural tourism, who have never participated in the Paestum Workshop over the years, will be present.
ARCHEOINCOMING
Since 2019, the BMTA has been committed to increasing the demand for European and national proximity with the ArcheoIncoming section, in which specialist tour operators, who have always been dedicated to outgoing, participate in large numbers both in the Exhibition Hall and as buyers at the Workshop on Saturday 4 November, where they will meet the tourist operators of the offer.
Thanks to the BMTA, archaeological tourism operators, increasingly protagonists of experiential travel, have found the attention of ENIT, given their interest in national archaeological destinations, particularly in the Center and South, following the pandemic.
For the 25th anniversary, the BMTA has enriched the section, allowing exhibitors to present tourist-archaeological destinations and itineraries with their incoming operators (DMC, tourist consortia, tour operators) within a dedicated room.
ARCHEOVIRTUAL
In collaboration with the CNR Institute of Cultural Heritage Sciences (Digital Heritage Innovation Laboratory), ArcheoVirtual, now in its 16th edition, is the flagship event of the BMTA. The section—comprising an Exhibition and Workshop—presents the most significant international developments in digital technologies for heritage, applications, and virtual archaeology projects.
The 2023 edition with the theme "new intelligences" is dedicated to innovative opportunities for cultural heritage, made possible by the constantly evolving technological scenario. Artificial intelligence, of course, with its multiple forms of application that are contaminating the various souls of the archaeological discipline; but also new analysis models that can be based on new data, thanks to the massive study of information delegated to machines and new fruition proposals aimed at a constantly evolving public, with the idea of designing the museums of tomorrow.
Together with the exhibition, which will find its location in the Sala Cella of the National Archaeological Museum, the Workshop on Saturday 4 November at Next will delve into the theme of "New intelligences" linked to the most recent innovations in the field of research: from remote sensing to fruition applications , to audience analyses.
Furthermore, ArcheoExperience for the dissemination of the techniques used by man to create everyday artefacts, with the Experimental Archeology Laboratories located in wooden pagodas in the area in front of the Archaeological Museum, ArcheoLavoro post-diploma and post-graduate orientation organized by the Universities (reserved for high schools) at the Early Christian Basilica and the Archaeological Museum, ArcheoStartup for the presentation of youth cultural tourism businesses, in collaboration with the Startup Tourism Association.
EXHIBITION HALL
The largest exhibition hall in the world dedicated to archaeological heritage with institutions, bodies, foreign countries, regions, trade organisations, professional and cultural associations, companies and tourist consortia.
In addition to the renewed presence of the Ministry of Culture with 500 m16 of exhibition space and XNUMX regional territories (including the return of the Abruzzo Region), for the first time there will be the Italian Agency for Development Cooperation of the MAECI and the City of Vatican with the Pontifical Commission for Sacred Archaeology.
FREE ENTRANCE, GUIDED TOURS AND DISCOUNTS ON ARROWS
Entry to the BMTA is free, with online registration recommended.
Accredited visitors, thanks to the precious collaboration of the Archaeological Park of Paestum and Velia, benefit from free entry to the archaeological areas, also with guided tours on 3 and 4 November.
Frecciarossa Official Train of the BMTA: for those who participate in the event and reach Naples or Salerno with Le Frecce, a 30% discount on the Base price of the train ticket.
PROMOTING BODIES AND PARTNERS
The BMTA is promoted by the Campania Region, the City of Capaccio Paestum and the Archaeological Park of Paestum and Velia and is conceived and organized by Leader srl, Founder and Director Ugo Picarelli.
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