WUM are Massimo D'Avanzo, multi-instrumentalist, author and producer, Carmen Famiglietti, dance and voice and Francesco Paolo Manna, percussion.
The project was born from research on traditional Mediterranean dances and music, it develops as an original path nourished by traditional languages but increasingly aimed at free expression and direct communication. Songs in that Neapolitan/Italian learned from Pino Daniele that want to escape from the self-celebration of an easy and caricatural Neapolitanity to rediscover the depth, melancholy and rejection of banality that can accompany even the most pressing rhythms and the most captivating melodies. WUM's music uses traditional styles and instruments in a contemporary language, using electronic instruments, groove and sounds of the global musical language.
“Nun me chiamme Rosa” is a song inspired by the stylistic features of the traditional Campanian tammurriata and recalls, reversing its meaning, the most famous verse used by traditional singers: “Bella figliola ca te chiamme Rosa”.
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The music video for "Nun me chiamme Rosa" depicts a dark and baroque Naples, depicting a Neapolitan lifestyle that isn't always the festive and cheerful one clichéd by today's crowd. Beneath this colorful veneer lies a subtle malaise, a disintegrating identity incapable of representing itself except through embittered masks. WUM, like pale ghosts, wander among the symbols of this culture, now reduced to souvenirs on tourist stalls, as if on a meaningless carousel.
Ossidiana is the name of WUM's new album, coming soon, of which "Nun me chiamme Rosa" is a preview. This new collection of previously unreleased songs is born precisely from this "chaotic arrangement," a metaphor both for Vesuvius and for our times in general. It's a new chapter in the WUM project. It's an invitation to a journey of the mind and emotions through an eclectic repertoire that blends acoustic and electronic sounds, Neapolitan song and ethnic music, meditative moments and bursts of energy.
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