New partnership for Aurelio De Laurentiis' club. "SSC Napoli - we read on the Neapolitan company's website -, one of the most iconic football teams, and Call of Duty, the world-renowned video game franchise, are delighted to announce a groundbreaking partnership that will unite the worlds of sports and gaming like never before. This unprecedented collaboration will unite two global communities and create exciting new opportunities for football and esports fans.
"SSC Napoli, known for its rich history, passionate fan base, and commitment to excellence, is thrilled to enter the world of esports through this strategic partnership with Call of Duty.
The club has always been at the forefront of innovation and this new collaboration reflects that desire to explore new ways to reach fans.
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The partnership includes the integration of the series' iconic brand into SSC Napoli's physical and digital presence, offering fans exclusive access to unique experiences and content.
Commenting on this agreement, SSC Napoli Chief Revenue Officer Tommaso Bianchini stated: "We are really proud to be the Football Club Ambassador for the launch of a new chapter of Call of Duty. The partnership is part of our marketing strategy “From Napoli to the World” and aims to reach the more than 500 million players and fans of the video game series.
The internationalization process of our brand continues also thanks to agreements of this type."
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