"McDonald's is neither artistic nor traditional, nor is it even part of the city's cultural heritage. Benedetto Croce's granddaughter's bookshop and brands like Scaturchio in the heart of the historic center, however, are. This is how the cultural and economic identity of a region is preserved."
This was stated in a statement by Claai, the association of artisans and small and medium-sized businesses in Campania.
"What is happening at the Fiorentino bookshop in Calata Trinità Maggiore is - the note continues - yet another demonstration of the lack of a cultural policy that protects the city's historical activities.
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After Pironti, another bookshop that is almost a century old – founded in 1936 – is at risk of disappearing forever, and we must not and cannot allow this to happen."
For the association "The reasoning must necessarily be extended to all the few but historic artisanal and artistic businesses within the supply chain (bookbinders, printers) and in the area. Therefore, it should be the municipality's responsibility to protect them with measures that first of all withstand the scrutiny of the administrative justice system and secondly take into account both the historicity and the artistic nature of these businesses."
"Yet another sandwich shop or fry shop in the old town would destroy - we read in conclusion - the culture of Naples, of which places like Fiorentino are symbols".
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