After taking a look at the use of artificial intelligence on TikTok, let's return to the popular social network. A trial involving a paid subscription is currently underway.
As reported by TechCrunch and Android Authority, TikTok is now offering, apparently only to select users in the United States, the option to subscribe to remove ads on the platform. There don't appear to be any other benefits, at least in this testing phase.
The subscription offered to early adopters is $4,99 per month. It also appears that the subscription doesn't impact influencer marketing campaigns, but only ads posted directly by TikTok.
At the bottom of the news you can see the screenshot released on the web by Android Authority, which highlights the existence, in addition to the free plan, of the new Ad-free subscription.
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It's still unclear whether the test will actually be expanded to more users or rolled out to countries outside the United States. We'll see how this new opportunity for TikTok users evolves.
Possible scenarios
The introduction of a paid subscription could have several potential benefits. First, it could increase the company's profitability, allowing it to invest even more in developing the platform. Second, it could incentivize users to create quality content, thus attracting more subscribers. Finally, it could reduce users' exposure to advertising, which can often be invasive and annoying.
It remains to be seen how users will react to this new feature. If the test is successful, TikTok may decide to offer the paid subscription to a larger number of users, including in other countries.
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