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16 September 2025 - 10:55
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10 September 2025 - 15:32
At Pitti Uomo 105, Antony Morato launches 'The Sound of Unity', a contest for young talents that connects music and fashion. Born from the passion for music of the brand's founder and CEO, Lello Caldarelli, 'The Sound of Unity' will be developed under the artistic direction of DJ and record producer Lele Sacchi and with the support of two talent ambassadors: DJ and producer Andrea Oliva and composer and producer Francesco Tristano.
The project was illustrated at the Manifattura Tabacchi during a launch event. Starting today, it is possible to consult an online platform through which young talents can register and participate in the selections. The best selected will be able to perform in three secret parties organized in the future in Milan, Naples and Madrid.
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The conclusion will take place next June and the winners will be able to perform at an international festival.
"This project was born with the aim of actively involving the community in the world of the brand's values, not only through the product but also through the sharing of common passions. - comments Caldarelli - We believe that music is a universal language that unites people."
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