Another sponsor drops out Chiara Ferragni after the Pandoro case toy. The Coca-Cola in fact - as reported Republic - would have stopped the commercial with the influencer that was supposed to be aired starting from the end of January, shortly before the beginning of next Festival di Sanremo.
No official announcement has yet been made, either from the multinational or from Ferragni's entourage. The news follows another sponsor, the eyewear company, who had already abandoned the well-known influencer in recent days, terminating their contract. sapphire.
Codacons also expressed its opinion on the case, inviting "all companies that have sponsorship contracts with famous influencers" ad "adopt similar measures" to avoid "Inevitable measures by consumers." "The issue must be extended to the entire ambiguous and opaque world of social media, and companies with active sponsorship contracts with both Ferragni and other famous influencers must adopt similar measures, given the serious facts that have emerged and the misleading or covert advertising that these figures too often engage in through social media.", the note continues.
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