Google fires hundreds of people Google by Alphabet Inc. has announced a series of layoffs, which will impact hundreds of employees across its voice assistant, hardware and core engineering teams as part of a new cost-cutting strategy.
Reuters reported that Google recently announced layoffs in some of its key divisions as part of its workforce strategy. The affected departments include the Voice Assistant unit; the hardware team responsible for devices; Pixel, Nest and Fitbit; and the augmented reality (AR) team.
This move comes shortly after the acquisition of Fitbit by Google for $2,1 billion in 2021, which represented a significant investment in the wearable technology sector. Despite this acquisition, Google has continued to develop and release new versions of its Pixel Watch, a product that competes directly with Fitbit's offerings and Apple Watch.
Google initiated several changes in the second half of 2023 to improve efficiency, streamline operations, and realign resources. This restructuring resulted in the elimination of roles across several teams globally. While the exact number of roles impacted has not been announced, the impact is being felt among employees, as A has a reported global workforce of 182.381 as of September 2023.
Alphabet's workers' union commented on the layoffs, calling them "pointless" and vowing to continue fighting the company "until our jobs are safe!"
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These layoffs come at a time when tech companies, including Google, are investing heavily in generative artificial intelligence (AI) technology. Google had previously announced plans to incorporate generative AI into its virtual assistant, aiming to enhance its capabilities with advanced features like trip planning and email management. Google has since released its ownor Bard AI Assistant.
Twitch also announced significant job cuts
Google isn't the only company to announce layoffs in recent weeks. Twitch, the main game live streaming platform, announced a significant reduction in its workforce as part of a strategic realignment led by its parent company, Amazon.
Twitch plans to lay off more than 500 employees, representing about 35% of its total staff. The company said the move is aimed at streamlining operations and allocating resources more effectively in line with the company's current business trajectory.
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